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What I offer

Strategic Product & Merchandising Advisor

Strategic Product & Merchandising Advisor

I offer strategic product and merchandising leadership, helping brands scale through data-led planning, team development, and commercial clarity. Available for fractional roles, advisory work, and transformation projects that drive growth and purpose.

Team support & Interim cover

Team support & Interim cover

•Interim Merchandising Leadership:
Short-term or transitional leadership, ensuring continuity & stability during periods of change.
•Support & Development:
Hands-on support to merchandising teams, mentoring junior talent, and embedding effective tools and processes to lift performance.

Project Based consultancy

Project Based consultancy

Project-based consultancy for fashion brands across range planning, assortment strategy, in-season trading, markdown and margin optimisation, and new category launches—tailored to unlock commercial value and elevate product performance.

Experiences

PLT Product Growth Strategy

PLT Product Growth Strategy

Drove continuous range expansion and category development.
Goal: Rapidly grow product offering and diversify revenue streams.
Results: Scaled assortment to 35,000+ live styles, increased weekly launches to 1,000+ new styles, and introduced high-performing new categories that drove incremental sales.

UK Expansion Project – White Fox Boutique

UK Expansion Project – White Fox Boutique

Project: Led merchandising setup to support international expansion.
Goal: Enable the brand to scale efficiently into the UK market
Results: Supported in selecting a 3PL partner, introduced dual-stock pool management across AU & UK, and established scalable processes for future international growth.

Sustainable & Ethical Practices – Boohoo Group

Sustainable & Ethical Practices – Boohoo Group

Project: Contributed to Boohoo’s ‘Agenda for Change’ programme.
Goal: Improve group-wide ethical and sustainable practices.
Results: Represented B&M functions, supported creation of transparent sourcing models and ethical benchmarks as part of a strategic transformation programme.

Talent & Team Development – PrettyLittleThing

Talent & Team Development – PrettyLittleThing

Project: Restructured and expanded the merchandising function.
Goal: Build a best-in-class team to support brand growth.
Results: Grew team from 20 to 65, implemented ‘B&M Handbooks’ for learning & development, and established a strong talent pipeline across all levels.

Technology & Efficiency Uplift – PLT

Technology & Efficiency Uplift – PLT

Project: Merchandising systems upgrade.
Goal: Improve forecasting, planning, and operational control.
Results: Implemented Oracle WSSI in partnership with 3rd-party experts, boosting planning accuracy and standardising processes across teams.

Leadership Development – Boohoo Group

Leadership Development – Boohoo Group

Project: Completed executive development programme as one of Boohoo’s top 12 Directors.
Goal: Prepare future leaders for strategic roles across the group.
Results: Enhanced leadership capability, contributed to wider group transformation projects, and drove cultural change initiatives.

Connections View all

 

Roles (/)
  • i.e. Marketing director
  • i.e. Mentor
  • Merchandising Director
  • Product Strategy
  • Head Of Product
  • Head Of Merchandising
  • Head Of Assortment Planning
  • Inventory Merchandise Specialist
  • Merchandising Specialist
  • Retail Merchandiser
  • Fractional Merchandising Director
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Industries (/)
  • i.e. Tech
  • i.e. Education
  • Retail apparel and fashion
  • E-commerce
  • Consumer goods
  • Technology
  • Supply chain & logistics
  • Scaleups
  • Wholesale
  • Fashion
  • Strategy
  • Brand strategy & development
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  •  ...hide
Career experience

10-20 years

Regions
  • Europe, 
  • Central & South Asia, 
  • Australia & Oceania, 
  • North America (east coast)
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Skills (/)
  • i.e. Research
  • i.e. Branding
  • Strategic Planning
  • Product Strategy
  • Product Lifecycle Management
  • Product Assortment Planning
  • Leadership
  • Team Leadership | Development
  • Cross-functional Collaborations
  • Data-driven Decision Making
  • Inventory & Pricing Controls
  • Supply Chain
  •  ...show more
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Keywords (/)
  • i.e. Digital nomad
  • i.e. Ex-Google
  • Change Management
  • Business Transformation
  • Customer Experience
  • Mentoring
  •  ...show more
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Connections View all