
What I offer

Strategic Product & Merchandising Advisor
I offer strategic product and merchandising leadership, helping brands scale through data-led planning, team development, and commercial clarity. Available for fractional roles, advisory work, and transformation projects that drive growth and purpose.

Team support & Interim cover
•Interim Merchandising Leadership:
Short-term or transitional leadership, ensuring continuity & stability during periods of change.
•Support & Development:
Hands-on support to merchandising teams, mentoring junior talent, and embedding effective tools and processes to lift performance.

Project Based consultancy
Project-based consultancy for fashion brands across range planning, assortment strategy, in-season trading, markdown and margin optimisation, and new category launches—tailored to unlock commercial value and elevate product performance.
Experiences

PLT Product Growth Strategy
Drove continuous range expansion and category development.
Goal: Rapidly grow product offering and diversify revenue streams.
Results: Scaled assortment to 35,000+ live styles, increased weekly launches to 1,000+ new styles, and introduced high-performing new categories that drove incremental sales.

UK Expansion Project – White Fox Boutique
Project: Led merchandising setup to support international expansion.
Goal: Enable the brand to scale efficiently into the UK market
Results: Supported in selecting a 3PL partner, introduced dual-stock pool management across AU & UK, and established scalable processes for future international growth.

Sustainable & Ethical Practices – Boohoo Group
Project: Contributed to Boohoo’s ‘Agenda for Change’ programme.
Goal: Improve group-wide ethical and sustainable practices.
Results: Represented B&M functions, supported creation of transparent sourcing models and ethical benchmarks as part of a strategic transformation programme.

Talent & Team Development – PrettyLittleThing
Project: Restructured and expanded the merchandising function.
Goal: Build a best-in-class team to support brand growth.
Results: Grew team from 20 to 65, implemented ‘B&M Handbooks’ for learning & development, and established a strong talent pipeline across all levels.

Technology & Efficiency Uplift – PLT
Project: Merchandising systems upgrade.
Goal: Improve forecasting, planning, and operational control.
Results: Implemented Oracle WSSI in partnership with 3rd-party experts, boosting planning accuracy and standardising processes across teams.

Leadership Development – Boohoo Group
Project: Completed executive development programme as one of Boohoo’s top 12 Directors.
Goal: Prepare future leaders for strategic roles across the group.
Results: Enhanced leadership capability, contributed to wider group transformation projects, and drove cultural change initiatives.