What I offer
Interim or Fractional Marketing Director, Marketing Consultancy
Helping businesses to grow through marketing. Access to real and valuable marketing experience, in a way that is flexible and affordable. Simple, effective marketing experience ‘on-tap’.
Learn moreExperiences
Founder and Director, Beachside Marketing Limited
Established own marketing consultancy, driving success through marketing & business change. Helping businesses (whatever their size) sort their marketing challenges, by providing access to Marketing Director experience, passion and impact, whether full-time of part-time, interim or permanent.
Chief Marketing Officer - Gobsmack
Founding member of the leadership team, creating a new and award-winning UK digital business ‘start-up’. A market-defining B2B2C ‘retail-led ‘proposition focused on marketing innovation, creating client customer engagement & business value.
Chief Marketing Officer - HUGHUB
Founding member of launch team, a new UK digital B2B fin-tech ‘start-up’. Transforming end-customer interaction and engagement, placing personalised customer data at the heart of your insurance business.
Global Head of Advertising - Aviva
Global role (8 territories), sharing marketing & brand best practice, leading both brand integration & operational efficiency initiatives, improving quality & value off end-delivery.
Head of Marketing (GI D2C) - Aviva
Built & led integrated marketing function which included brand & advertising, direct, digital marketing & e-commerce (team size 27 people) - delivered best in class function, focused on creativity, performance & passion.
Head of Direct Marketing - Sainsbury's
Led restructure & integration of direct marketing, analytics & Nectar functions – journey to development towards a highly motivated & empowered 'world-class' direct marketing function.
Senior Online Marketing Strategy & Integration Manage - Vodafone
Created impact through successful integration across disparate marketing teams, channels & activities. Defined customer strategy to support integration objectives, through better collaboration & process function & activity. Bringing brand, together with customer experience & supportive marketing.
Senior Acquisition Manager
Led the brand, digital acquisition team, to drive scale & efficiency across all products, exploiting opportunity for digital growth within a performance led change of culture.
Senior Marketing Manager - MORE TH>N & RSA
Development & delivery of significant sales growth, with annual budget of £24 million, sales of over 375,000 & brand awareness of 50% in 2 years. Planned & delivered of ‘enhanced’ Brand strategy – developing MORETH>N proposition ‘Don’t Accept Less Than…’ & media strategy and delivery.
