What I offer
Fractional Expertise. Exponential Results.
Pattern recognition for founders from Seed to Series C,
Learn more
Dynamic Growth Execution - My Framework
A winning GTM engine is only as good as its execution. The DGE implementation plan turns strategy into action and is custom formulated for your business. I will codify your GTM process and equip your team with the tools and confidence to open and close more deals, based on increasing demand.
GTM forensic health check
The GTM health check is a forensic deep dive into how your business generates revenue. I will talk to your customers, team, analyze your data, review your pipeline, and assess your processes and tools. This then drives, focus, application and decision making.
Problems I enjoy solving
I enjoy solving problems in businesses from Seed to Series C.
Revenue architecture, growth, GTM engineering, AI implementation, Hypothesis driven experimentation, GTM strategies, Sales leadership, marketing execution, revenue optimization, leadership, coaching, strategy and product management.
Experiences
CRO / COO: Learnerbly (Edtech)
Part of the SLT scaling Learnerbly from seed to Series A+, £500k to £5m in revenue, European and US expansion. With our B2B Saas enabled marketplace transforming L&D in fast growth SMB/Mid Market/Enterprise with the Ultimate Learning Marketplace.
Hutora - AI For Enterprise HR Teams (HRtech - Stealth)
Worked in a team of 4 to research, build and launch a new product! Hutora was a unique AI first data insight, discovery and recommendation platform for CSuite, HR, People and Learning and Development teams, leveraging the latest in research, forward deployment strategy and AI LLMs and ML
Head of RevOps and GTM (Fintech)
Part of the management team at Crowdcube, accelerating growth in this Balderton VC backed equity crowdfunding platform. Leading Sales, RevOps, CRM, Transformation and GTM. Taking the business from Series A > Series D and £1m - £10m in revenue.
Head of Ecommerce, Partnerships & Marketplaces (Ecommerce)
Joined this Balderton Venture backed Ecommerce business, operated in the SLT taking the business from £10m - £120m. Doubled conversion rates and 5x revenues in my function.
Seed > Series C or Companies at £1-30m
I primarily work with Seed/Series-C B2B /B2C companies (£1-30 Mil in revenue) looking to find PMF, build demand, accelerate GTM, move into new markets and enterprise, supporting them as a Fractional Revenue & Operations Leader. To deliver scalable and efficient enterprise growth.
Hypothesis Driven Experimentation Driving Growth
Currently working with the CEO and CPO on implementing a hypothesis driven approach to growth in this seed stage business.
We are leveraging EOS/B3 and Systm to build product, the team and experiment with the GTM to increase customers.
GTM Forensic Health Check and Dynamic Growth Execution
Completing a full audit of Filament Syfter, the Revenue architecture, GTM strategy and Executional Plan.
Working with me - Personality profile
I am interested in how personality types effect team dynamics and culture. I am an Architect, Commander, Orchestrator and Shaper.
To find out more about my personality and all the assessments about me, visit the URL below.
About me
Outside of work, I am an active kitesurfer (600km down the Brazil coastline), mountain biker and wakeboarder. When possible enjoys skiing. I find energy in being outdoors and seek adventure. I am a regular at Crossfit and get energy from learning and growing from and with others.
How I show up
I have been described as having the following saboteurs and allies. Tim Gandalf Cook, Ember from Elemental and A lab technician. Jonny Wilkinson and the voice from Trap Door (Bert!) all play into how I show up and what makes me tick
