What I offer
Commercial Strategy & AI Integration
Fractional CMO & Strategy Director bridging start-up agility with corporate governance.
Services
1. Commercial Leadership (Scale-up to Exit) 2. AI & Digital Transformation
3. Executive Brand Audits (Proprietary IP)
Ex-Sage & Exited Founder. I help firms professionalize & grow.
Learn more
Executive Brand Audit & Strategic Narrative
A proprietary diagnostic framework to align your leadership brand with corporate goals. I help senior executives and founders refine their narrative to secure internal buy-in, attract investment, or accelerate career mobility.
Fractional CMO & Commercial Leadership
Bridging start-up agility with corporate governance. I act as your Fractional CMO to stabilize teams, professionalize operations & drive revenue. Best for scale-ups, firms preparing for exit, or corporates needing digital modernization. Ex-Sage & Exited Founder.
Experiences
Strategic Advisor (AI/Tech)
Currently advising US investment houses and UK start-ups.
The Value
I bridge the gap between "technical potential" and "market value," translating AI capabilities into commercial narratives for investors.
Transformation
Implementing AI-driven workflows to modernize legacy business models.
Interim Commercial Director (Sage)
Retained by Sage (FTSE 100) to professionalize marketing operations.
The Win
Moved the organization from ad-hoc tactics to centralized governance and ROI-focused frameworks.
Impact
Originally hired for a 3-month mandate, I was retained for 12+ months to oversee the full transformation.
Founder & Managing Director
Conceived, built, and exited a digital-first consumer brand ("One to Watch" - Sunday Times).
The Outcome
I managed the entire lifecycle—from product-market fit to brand architecture—culminating in the successful negotiation of a trade sale to a major UK retailer.
