What I offer
Fractional CMO
I work with businesses build out their marketing function to achieve rapid growth. My process focuses on deep analysis into customers and personas, market research and understanding of the product to build a marketing strategy and plan. I then work to build out specific plans and execution.
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Marketing advisor to marketing & digital agencies
I work with marketing agencies, mostly specialist digital or data agencies to build out their marketing function and set them on the road to growth through value proposition work, Ideal Customer Profile analysis and marketing activation in key B2B channels.
121 Mentoring and advice
I work with individuals in organisations to speed up learning in new areas of marketing : B2B, online subscription, B2C, AI in marketing, Team and organisation advice. Typical work is fortnightly or monthly structured mentoring sessions
Experiences
Group CMO at Host Europe Group (HEG)
Part of the leadership team; Europe’s largest, privately equity owned domain registrar and web hosting group. Marketing focused on SME and enterprise segments in UK and Germany across 20 brands. HEG was acquired for €450m in 2013 and the group sold to GoDaddy for $1.8bn in 2017.
GoDaddy CMO EMEA
Reporting to the COO and CEO on the integration of HEG into GoDaddy's global organisation. Led the marketing team in EMEA focuses on achieving cost and revenues synergies. New Product Launches, Digital Marketing, Customer Marketing, Thought Leadership and PR. Judge on BBC's The Apprentice.
CMO at Moneypenny
Moneypenny are the outsourced call and live chat experts in the UK and US. First time private equity business. Brand refresh to move from SME to Enterprise focus. Introduced Account Based Marketing, Strengthened PR (BBC News) and Political lobbying, content, thought leadership and digital marketing
CMO BrightBid
Fractional CMO for Swedish adtech company using AI to drive better results in digital marketing . Set up inbound marketing for this B2B sales company, brand ambassador and PR to drive trust and credibility including BBC News appearance. BrightBid listed on the First North Nasdaq in 2023.
Marketing Advisor to Digital Agencies: Metageni and Nest Commerce
Marketing advisor to digital agencies: Metageni and Nest Commerce. Metageni focused on advanced data and digital analytics for marketing effectiveness and Nest Commerce on paid social for retail and DTC brands. Focused on marketing to enterprise customers through events, LinkedIn, Reporting.
