What I offer
Growth strategy
Identifying optimal marketing & business development strategy and team structures to supercharge growth. As a coach / operator, I have a strong track record hiring and developing world class talent to support the evolving needs of startups and scaleups.
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Go to market (GTM) planning and execution
Refined market positioning and effective multichannel execution to fuel rapid growth across both B2B and B2C businesses. For startups: laying the groundwork to launch successfully. For scaleups: testing and profitably scaling channel growth.
Strategic positioning
From product marketing at the early stage to brand strategy and campaign activation for scale ups, I specialise in delivering work that changes how customers, stakeholders and investors interact with you, to generate lasting business impact. Link / image feature a recent campaign I ran for Gett.
Research and insights
With a background in behaviour change, I design and deliver audience research and strategic analysis to identify the motivations and barriers among your target customers in order to guide your next phase of customer centric growth.
Experiences
Fractional CMO, Coach & Advisor
Helping category defining startups and scale-ups grow sustainably. Specialising in:
> B2B / marketplace growth
> Go-to-market strategy & execution
> Research and behavioural insights: Defining your ICP
> Strategic positioning, messaging & brand
> Revenue enablement; demand generation
> Leadership
Gett - Interim VP Marketing
Working with the CEO and VP Revenue to transform the growth trajectory of the B2C business at Gett UK, growing new users by 30%. This involved restructuring the marketing team, reshaping the marketing strategy - changing and expanding the channel mix, and leading a brand refresh.
Seedcamp Expert Collective - Commercial mentor
Mentoring and advising startups on their growth and marketing strategies.
Sust Global - Fractional CMO
Owned of all aspects of brand, marketing and demand generation for Sust Global - an early stage climate risk startup. Built lead generation funnel, increasing inbound lead volume by 400%.
Karshare - CMO
Built the sales and marketing functions at Karshare - an early stage peer-to-peer car sharing platform, launching the service in 6 cities in 12 month and delivering 75% month on month revenue growth.
Eventbrite - Head of marketing EMEA
As Eventbrite's first hire outside the US in 2011 I helped build the UK team business by >30% year on year, up to and beyond its 2018 IPO, building out both B2B and B2C marketing teams and strategies.
