What I offer
Marketing strategy
Brand strategy, customer segmentation, buyer personas and channel plan, setting the direction of future marketing activities.
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Value Proposition
Developing and articulating the value proposition into a strong brand narrative that resonates with the market and sets you apart from the competition.
Team Leadership
Hire, mentor and support the development of the marketing team, and direct them to ensure delivery against the marketing strategy.
Marketing planning and execution
Develop a marketing plan that matches your growth objectives, achieving both long-lasting brand growth and tactical sales revenue. Direct and optimise the plan with the marketing team.
Experiences
Fractional CMO: Composite Integration Ltd.
A 1-year contract for a composites manufacturer, to define the company’s marketing strategy, create the marketing plan and budgets, hire a team and direct the execution.
The company serves the aerospace, military and marine industries, among others.
This engagement started in January 2024.
Fractional CMO: Cornish Mutual Insurance
A 1.5 year fractional CMO contract with a farming insurance mutual. Achieved YOY growth in GWP from new business policies of 34% directly attributable to marketing strategy, maintaining a sustainable CAC.
Marketing Strategy Director: Proctor & Stevenson (B2BMarketing Agency)
Sample results for clients:
• Increased regional brand awareness for Rathbones Wealth Management by 60%
• Reduced the cost-per lead for Panasonic Business Solutions from £300 to £20
• Generated £100million in pipeline quotes for AXA Wealth
Operations Director: Cognisco (Training & Assessment SaaS)
• Raised £1.5 million series A private equity.
• Secured worldwide patents.
• Repositioned the company from training and assessment to a human capital risk assessment platform.
• Scaled and commercialised the company to profitability.
