Home Our community Member directory Lara Martini

 

What I offer

Collaborative and pragmatic fractional leader

Collaborative and pragmatic fractional leader

As a fractional CMO, COO, channel or customer success leader, I help start- and scale-ups develop new business functions, open new markets and grow profitably. I bring a genuine commitment to your team's success, combined with an outsider's perspective, experience and best practices.

Mentoring for business growth

Mentoring for business growth

I work with founders, to help them refine their strategy, and scale their operations and teams. This helps them build on their initial success, bringing structure to their vision, a good sounding board, timely suggestions and access to my network.
I have B2B tech sector and green tech experience.

Fostering sustainable innovation

Fostering sustainable innovation

I work with Boards and leadership teams to design and track ESG initiatives, define sustainable business strategies, and uncover new opportunities based on a nature-positive approach.
I have experience with sustainable sourcing and investing, digital transformation and stakeholder engagement.

An inclusive and outcome-driven approach to talent

An inclusive and outcome-driven approach to talent

From recruiting and retention to leadership development, I can assess the skills your business needs, source the best talent, design processes, orchestrate your development plans and foster participation and engagement.
I am familiar with multi-cultural, remote teams and fast-growth environments.

Strategic independent Director & Board Advisor

Strategic independent Director & Board Advisor

Experienced NED, including in regulated industries, with the ability to combine big picture thinking with curiosity and attention to detail. My main areas of expertise are digital strategy, operations, organizational culture, and sustainability.
Finance, Audit and Governance Committee experience.

Growth and Strategy Workshops

Growth and Strategy Workshops

An experienced facilitator and trainer, I can support your team with SLT and Board level strategy workshops, or specific sessions supporting the development of your sustainability approach. product or customer experience way forward, and more.

Experiences

SaaS sales and marketing at Microsoft and Salesforce

SaaS sales and marketing at Microsoft and Salesforce

I spent 25 years combined between Microsoft and Salesforce, growing to lead a 50M$ business unit to triple-digit growth. I hired the team and created the processes to develop a new indirect sales channel in Latin America, and managed several global and EMEA-wide marketing and customer success teams.

International and emerging markets strategy

International and emerging markets strategy

I led commercial and competitive strategy at Microsoft in emerging markets, and the global growth strategy at Thomas Telford LTD. I also advise services and education scale-ups, such as iData Colombia and TheoryMesh, in opening new markets.
I lived in Paris, Istanbul, Sao Paulo and Miami.

Talent development & mentoring

Talent development & mentoring

I enjoy seeing people thrive - from hiring tomorrow's workforce to coaching teenagers in Kenya to mentoring CEOs at the Laudato Si accelerator, Tuttofritto in Italy and Digital Divide Data in the US.
I led the internal enablement team for EMEA at Salesforce and have experience in incentive design.

Digital transformation and operations

Digital transformation and operations

As CRM and ERP leader at Microsoft, I worked with a number of customers on their own digital transformation strategy and adoption - from retail and hospitality to CPG and services. I've also helped the DMA integrate the IDM and digitize their offer, Kendra Labs and The Grace Children Foundation.

Sustainability and ESG strategy

Sustainability and ESG strategy

A good sustainability strategy is supported by data, change management, and stakeholder engagement. My workshops and methodology help assess the opportunities and draft actionable plans.
I studied at the Cambridge Institute for Sustainability Leadership, and am certified in ESG investing by the CFA.

Non-Executive Board Member and Advisor

Non-Executive Board Member and Advisor

I'm on the Board of Thomas Telford LTD since 6 years, Magna Housing 4 (also Chairing the GRC) and AQA Education for 4. I also served on the Board of the Data & Marketing Association, and in multiple other advisory roles in the UK, USA and elsewhere.
I've overseen CEO and Chair changes, and M&As.

Land management

Land management

I manage my own 9 acres of ancient woodland in the Chilterns (near London) for conservation and biodiversity, and to bring community value by engaging young volunteers and promoting a sustainable enjoyment of nature for all.
It's quite humbling to work on 10, 50 and 100 years' plans!

Connections View all

 

Roles (/)
  • i.e. Marketing director
  • i.e. Mentor
  • Fractional COO
  • Fractional CMO
  • Talent Advisor
  • Strategy Consultant
  • Sustainability Practitioner
  • Non-Executive Director
  • CRO, VP Sales, Head Of Sales, Sales Director
  • Sustainability Director
  • Sustainability Advisor
  • VP Marketing
  •  ...show more
  •  ...hide
Industries (/)
  • i.e. Tech
  • i.e. Education
  • Technology
  • Green tech
  • Education
  • Agriculture
  • B2B
  • CRM
  • Sustainable construction
  • Food and beverage manufacturing
  • Agricultural chemical manufacturing
  • Circular economy
  •  ...show more
  •  ...hide
Career experience

21-30 years

Regions
  • Europe, 
  • Africa, 
  • Middle East, 
  • North America (west coast), 
  • North America (east coast), 
  • Caribbean, 
  • Central & South America
  •  ...show more
  •  ...hide

 

Skills (/)
  • i.e. Research
  • i.e. Branding
  • B2B SaaS GTM - Enterprise & SMB
  • Commercial Strategy
  • Alliances & Channel sales
  • Organizational transformation
  • Sustainability
  • Talent management & development
  •  ...show more
  •  ...hide
Keywords (/)
  • i.e. Digital nomad
  • i.e. Ex-Google
  • talent development
  • B2B
  • business strategy
  • international growth
  • Operations
  • alliances
  • Sustainability
  • Customer Success
  • ESG
  •  ...show more
  •  ...hide

Connections View all

Contact us