Lidija Kricković
Lisbon, Portugal
I fix what’s stalling founders.
With 20+ years leading turnarounds, scaling teams, and rebuilding products, ops, and revenue across SaaS, AdTech, HR tech, iGaming and creator platforms, I step in as a fractional CEO/COO to bring order to chaos and get companies moving fast, with systems that actually work. I’ve grown profits from 10M to 22M, built companies to €20M+ valuation, and led multi-million-euro exits.
With 20+ years leading turnarounds, scaling teams, and rebuilding products, ops, and revenue across SaaS, AdTech, HR tech, iGaming and creator platforms, I step in as a fractional CEO/COO to bring order to chaos and get companies moving fast, with systems that actually work. I’ve grown profits from 10M to 22M, built companies to €20M+ valuation, and led multi-million-euro exits.
What I offer
20-Week Foundational Fixes Program
A full-company reset for post-raise startups. In 20 weeks I rebuild system, org structure, financial clarity, GTM, product, people ops, and execution systems. Designed to stop chaos, align leadership, fix what’s stalling growth, and build a company that can scale fast and clean.
Experiences
Founder & CEO, Growth Geek
Built Growth Geek into a high-impact operator engine. Led 40+ transformations across SaaS, AdTech, HR tech, iGaming, and creator platforms. Fractional CEO/COO for scaling founders; rebuilt teams, systems, and revenue engines under pressure.
EPC Masters — CEO
240% profit increase
$24M annual profit
200+ team
Four product lines
Multiple markets
SaaS, AdTech, affiliate, performance
Time2Play — COO (via Growth Geek)
200+ team
$14M P&L
24% cost reduction
40.8M exit
Full-company restructure