
What I offer

Strategy & Planning
Cutting through the noise and identifying your key objectives, building out a roadmap and key resources you will need along the way. Sharing some tips and tricks in order to deliver key projects on time and on budget.

International Expansion
From identifying key markets to conquer to GTM strategy and launching your product there, I have several market launches behind me and can help others avoid common pitfalls.

Operational Efficiency
Solving key operational challenges, including scaling, team structures and automation tricks.

Culture & Leadership
Building a collaborative and motived team and developing leaders that can galvanise a team behind a common goal.

FinOps
Choosing the right finance support options for you or building an inhouse finance function, including processes and tools.

Fundraising & Investment
Building business cases with clear ROI to evaluate projects
Developing clear and articulate business plans to support fundraising efforts
Pitching to potential investors and managing a board.
Company exits and acquisitions.
Planning and effectively executing a post-merger integration.

Commercial Strategy
Building the pillars of a strong commercial offering from marketing to sales processes and key metrics.
Experiences

Strategy & Planning
- Spent 5 years as a strategy consultant at Accenture Strategy, where I was 1 of 12 people globally who set up Digital Strategy & Ventures
- Created a monetisation strategy for SUITCASE Group, ranging from B2B to B2C (subscription and booking models), achieving 2x revenue growth

International Expansion
- Launched three markets (Dublin, Manchester, Edinburgh) in 10 months, including sales & operations
- Set up warehousing operations in North America for SUITCASE Group
- Market sizing and GTM for various large corporates, including in the home improvement and health care sectors

Operational Efficiency
- As COO, I lead a team of 25+ people, making 3k+ deliveries per month at above industry performance levels (>95% OT/ER)
- Automated operational processes, growing topline 6x without adding more FTEs (incl. 30% of live chat queries resolved through self-serve and 85% CSAT score)

FinOps
- Set up the finance function at SUITCASE from scratch, building out processes and implementing tools
- Inhoused the finops at Feedr and automated invoicing, leading to 70% reduction in debtor days
- Lead a team of 45 finance professionals at Restaurant Associates Group UK (£300m annual turnover)

Fundraising & Investment
- Raised two rounds totaling £500k from angels and family offices when at SUITCASE Group
- Sold Feedr to a competitor in the fastest ever deal: 8 weeks from inception to ink on paper
- Successfully acquired and integrated Rocket Food (£10m turnover) into Compass Group Limited

Sales & Marketing
- At Feedr, I set up a new content and CRM strategy, resulting in moving marketing pipeline contribution from 30% to 70% and a reduction in CPA from >£500 to <£200.
- At SUITCASE, I grew our B2B partnership sales from £950k to £1.7m (73% you). I worked with large clients like Krug, Amex, Rolex.

People & Culture
One of my proudest achievements was to turn the company culture around from >80% of employees as passive or detractors on the NP Score to a certified Great Place to Work within less than 6 months of taking on my latest COO role.

NED
I have held board director roles in various charitable organisations, including:
- Eyedea, a female professionals network
- Unicef's Next Generation London, which is a group of young professionals advocating and fundraising on behalf of Unicef
- and most recently Pestalozzi International Foundation

Running
I love running, although for most of my life, I never joined any official races. I have recently completed my first official marathon but still prefer running in the company of my very active German Shorthair Pointer.