, thanks for stopping by. My name's Lucinda, I'm an innovative and results-driven marketing leader with over a decade of experience driving growth for SaaS, and marketplace companies. My expertise is in leading brand transformations, growth marketing, and performance optimisation; with a proven track record of scaling revenue, increasing customer engagement, and optimising operations across EMEA, NA, and APAC.
What I offer
Fractional CMO
A Fractional CMO is like having a top-tier marketing strategist without the full-time commitment. I’m here to provide the insight, strategy, and execution you need, when you need it.
As your Fractional CMO, I will provide a full audit and optimisation of your entire marketing funnel.
Learn more
Paid Ads Management
By partnering with me for your ad management needs, you’ll benefit from a strategic approach that prioritises ROI, efficiency, and growth.
1. I'll uncover instant improvements with an audit.
2. I'll build/restructure your ads to lower CAC and improve leads.
3. I'll continuously optimise the ads.
Experiences
Feedr - Head of Marketing (EMEA)
At Feedr, I led a global rebrand post-acquisition, drove 120% GMV growth, reduced CAC by 30%, and boosted opportunity value by 28%. I optimised paid campaigns, increased SEO visibility by 30%, and improved CRM workflows, securing 35 press pieces that reached over 419M readers.
PeoplePerHour - Director of Marketing
At PeoplePerHour, I reduced CAC by 30% through multi-channel efforts, increased organic traffic by 20%, and grew organic GMV by 10%. I enhanced retention with advanced CRM workflows and led cross-functional teams across four countries, driving global growth and optimising user engagement.
Wildgoose - VP Operations & Growth
At Wildgoose, I grew North American market revenue by 470%, expanded community engagement, and increased ROI by 70% in two years. I led cross-functional teams, drove a profitable startup strategy, and grew regional revenue to 30% of the company total while managing CAPEX & OPEX effectively.
