What I offer
Product Pitching
From understanding what your audience needs to hear, through to delivering it in an engaging way. Over 2 decades of experience in helping global brands talk to distribution, retail and consumers.
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Product Development
Research and feedback are crucial to developing and evolving products. From engaging with end users through to running product forums to tap into your global network I can help you find new ways to look at your offering.
Brand Development
Building a brand is much more than a great logo. Discover how everything from the way you speak to customers on your social channels to the placement of text on packaging affects the perception of your brand. Create and execute a brand strategy that will help you stand out.
Experiences
Product Evolution
Working with the team at the worlds leading guitar amplifier manufacturer I worked with and alongside research development and marketing teams to help shape the product roadmaps for its core product ranges. Streamlining and enhancing its catalogue of products many of which remain core product lines.
Market Development
From product forums to launches and strategy. Working with Key distribution channels, 3rd party licensed product manufacturers and key retailers. From gathering data, testing concepts to market delivery of segment growth products and activations.
New Business Development
Working with experienced players in the music industry to expand the reach of a brand beyond musical equipment and into recorded music. Setting up a new independent record label servicing both emerging Grammy nominated artists and experience heritage acts.
Commercial Compass
Working with FMCG aftercare brand during its transition to an employee ownership trust. Examining existing markets and strategy and delivering a roadmap to grow and pivot its commercial direction for future growth.
Building Brands
From Ed-tech SaaS, Charities, FMCG and many other niche segments I have worked with and continue to help brand understand "brand" and communicate effectively to their audiences.
