What I offer
From Idea to Revenue
For almost three decades, I've had a black belt in spotting commercial opportunities, devising compelling sales decks, pitching and winning new clients.
I love turning creative ideas into profitable growth.
As Bruce Lee said, “the art of fighting without fighting” - that’s the true art of sales.
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Stage and Scale
Creating, transforming, and rapidly scaling conferences and awards across the globe, driving engagement, revenue, and unforgettable experiences.
Grew The Drum's event business from the ground-up into multi-million dollars - and now one of the biggest and most engaged award programs in the world.
Keynotes, Panels and Interviews
Emceeing major awards, delivering keynotes, panels, and interviewing leaders and icons like Katie Melua, Dame Kelly Holmes, JB Smoove and Wyclef Jean.
Local and International speaking engagements with the likes of TikTok, SXSW, Web Summit, Google, The Drum, Association of National Advertisers.
Market to Momentum
Building engaged communities by entering new markets, spending time on the ground, and shaping formats that resonate. That’s how The Drum Awards grew into one of the biggest and most engaged programmes in the world.
Networking and Global Connections
Possess a powerful network across media, marketing, and tech to open doors, create partnerships, and accelerate business outcomes.
Profit and Performance
For years, I’ve created and operated P&Ls, managed budgets, and built financial models to cost and phase projects - always ensuring strong ROI and healthy profit margins.
Live and Unscripted
Accomplished live TV presenter, at ease on camera and in control under pressure. Regularly fronting major broadcasts, including Cannes, and high-profile live streams. Seamlessly handles in-ear direction, autocue, and embracing the unexpected with confidence..
Growing Teams, Nurturing Talent
Nurture high-performing teams that thrive, stay, and achieve results together - even for decades.
I don't play the 'blame game' - we fail and learn together and we win together'.
Experiences
Working Class to World Class Podcast
My podcast celebrates the dreamers, fighters and underdogs who despite coming from ordinary backgrounds, went on to achieve extraordinary success.
As Jim Kerr of Simple Minds told me ”Sometimes your disadvantages are actually forming advantages that you find a way to use later in life”.
Can-Do Band feature Katie Melua
During COVID, proudly created and led the first-ever ‘industry band,’ scouting marketing talent from Singapore, France, and London. They debuted live at The Drum’s ‘Can-Do’ Festival, with Katie Melua on lead vocals for one track.
Digital Transformation Festival – Leading Through Crisis
When COVID shut events overnight, I led our team to launch The Drum’s first 6-week online festival in just 7 days - saving jobs, uniting the community, and helping brands and agencies navigate the crisis while turning survival into revenue.
Disruption Day - The Day Before Tomorrow
Created, pitched and executed a 6-part content documentary series in partnership with Sapient, one of the biggest and most respected digital agencies.
The series included video, articles and events representing topics such as Health, Education, and Smart Cities,
United World Schools
Committee member of UWS, where I initiated a social trend for "The 180 Challenge" an industry-wide fundraising initiative to support UWS's mission of providing education to children in remote regions.
I recruited influencers from the marketing and media space to create and execute the campaign.
Guest Lecturer
Giving back and supporting the next generation of talent by sharing insights and advice on the future of events - 'Reimagining Experiences'.
