What I offer
Fractional CMO Services
As a CMO, I take a holistic business perspective. I bring an ability to think strategically like a CEO while paying attention to the details and can oversee all aspects of planning & execution. Creating a culture where Marketing is a true partner to sales to unlock value and drive growth.
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Go to Market Design & Activation Plans
I work with CXOs to design & activate their Innovation-led Growth Strategy. By taking a 6-step process that includes a sharper value proposition, identifying the right sales & marketing channels, pipeline optimisation and measurement processes I can help scale operations and teams.
Business Growth Mentor
I help you get the most from your team to deliver innovation-led growth. I do this with my unique 3Is approach: Data-led Insights, People-centred Implementation and Process-driven Institutionalisation. My strong bias for action means a greater focus on outcomes for the business and the team.
NED / Advisory Board Member
Actively seeking an NED or Advisory Board role with a start-up or scale-up that's purpose-driven and serious about creating social impact in their approach to growth.
Experiences
CMO - Vyntelligence
I led the repositioning of Vyntelligence, an UK-based scale-up, from a peer-to-peer learning app to a 'greener' workforce productivity tool achieving 18x sales growth in 4 years. Vyntelligence was ranked #23 in the 2021 Deloitte UK TechFast 50 list.
Business Development - Newgen
As GM Business Development at Newgen KnowledgeWorks, an offshore Indian publishing services firm, I revamped the key account strategy and transitioned the business to a professionally run company achieving international sales revenue growth of 30% within the first 12 months.
Senior Analyst - IGD
At IGD, a leading UK-based retail insights firm, I collaborated with industry leaders and led the delivery of a National Supply Chain Benchmarking Index to drive additional revenue & thought leadership. I also delivered boardroom briefings and facilitated industry workshops.
Advisor to CEO - Dhan Foundation
Leading player in the charity sector in India addressing poverty through multiple development programmes. A voluntary role, I help build capacity in the operational leadership team by mentoring them on strategy and marketing action plans that help move the needle.
Marketing Head & Operating Board Member - Foodworld
Pioneering national food retailer. Created the vision and strategy for India’s first ever Private Label brand. Delivered 4x gross margins and a revenue share of 23% in under 4 years. Developed the ecosystem - sourcing, supply chain, infrastructure, people, and sales & marketing support.
