Marcus Denison-Smith

London, United Kingdom

Experienced marketing leader with a track record of driving growth, brand transformation, and digital innovation across consumer brands and agencies. ex CMO at Honest Burgers & Caffe Nero. Now helping drive growth for SME's in hospitality & retails with strategy, brand and marketing consultancy & fractional work.

What I offer

MDS Consulting Group

Brand & Marketing Strategy • Pricing Strategy • Brand Development • Proposition development • Digital Transformation • Performance Marketing • Growth • CRM & loyalty

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Experiences

CMO Honest Burgers

Brand health improvements: Awareness +48%; Brand Affinity +26%; Annual frequency +24%, NPS +46%
Launched new premium QSR brand, led crowdfund, launched loyalty proposition, 24 consecutive months of LFL growth. Grew delivery volume by 35%

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Marketing Director, Caffe Nero

Digital transformation of loyalty, Menu innovation, new channel growth with launch of ecommerce, delivery, retail coffee, strategic partnerships.

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Roles (/)

i.e. Marketing director
i.e. Mentor
Chief Marketing Officer (CMO)
Marketing Director
Fractional CMO
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Industries (/)

i.e. Tech
i.e. Education
Hospitality
Automotive
CPG, FMCG
FMCG
Consumer retail
Retail
Airlines and aviation
Hotels and motels
Food and drinks
Food & beverage
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Career experience

21-30 years

Regions

Europe
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Skills (/)

i.e. Research
i.e. Branding
Marketing and Brand Strategy
CRM
Customer Loyalty
Performance Based Marketing
Brand Strategist
Brand Consulting
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What I offer

MDS Consulting Group

Experiences

CMO Honest Burgers

Marketing Director, Caffe Nero

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