What I offer
Manifestive, strategic consulting, people activation
Manifestive is a consultancy that sits at the intersection of creativity and strategy. The methodology, framework and process align leaders and organisations behind an inspiring strategic manifesto and equip them to turn this into the action needed to reach objectives.
Learn more
Inspirational pitch decks
I specialise in honing ideas that evoke action. I can sharpen the idea in your pitch to raise funds. And help you create a manifesto that will act as a north star for your strategy and structure as you grow.
Defining the role of generative AI in your creative process
As a creative and advanced practitioner of AI tools, I'm able to help you define the role of AI in your creative process – ensuring you have full control and ownership of your creative capital while maximising the efficiencies and cut through that AI currently offers.
Creative Direction and Creative Strategy
My experience in brand strategy, advertising and people engagement and activation gives me a holistic view of how organisations can create authentic and active brand experiences. I've been awarded for my creativity by Cannes Lions, Echos, LIA, DMAs, Creative Circle, Google/YouTube, among others.
Mentoring
I'm sharpening my passion to help other leaders navigate the wonderful world of business, by taking part in the TPC Mentoring programme. I've worked in a C-Suit role for a large chunk of my career, dealing specifically with business propositions, strategy and planning, brand and activation.
Storytelling consultancy
As the Chief Storytelling Officer for the activation consultancy, The Storytellers, I can help you co-create a compelling strategic narrative with your team that drives change.
Experiences
Chief Creative Officer, The Storytellers
Raising the bar for creativity, driving 'activation principles' through delivery. Creating an integrated proposition for the organisation and realised this through the brand, sales collateral and delivery playbook, Sales and onboarding, QA for delivery and client experience.
Global Executive Creative Director, Indicia Worldwide
Leading the creative product for the agency, driving efficiencies and effectiveness. Building out creative hubs for EMEA, APAC and NAM. Driving integration. Successful agency launch in all three markets. C. £8m p.a. business growth (including new business win with Coca Cola).
Group Creative Director, PUBLICIS.POKE, ECD, Publicis Chemistry
Worked hard with smart people, learned a bucket-load, won some awards.
Creative Director for Heineken UK, Renault and Morrisons (three largest accounts). Multi-award-winning campaign for Heineken – Worlds Apart – in 2017. This was Heineken’s most successful single campaign ever.
Creative Director, TBWA
Creative Director for Nissan UK, Four Seasons (globally), TENA, Harrods, Royal Caribbean, The Labour Party. Highlights: Royal Caribbean successful new business win and subsequent rebrand. Harrods’ first cinema advert.
Copywriter
Starting out, I promoted myself as a copywriter by making up an auction on eBay for 'two tickets to a wedding I didn't want to go to'. The 10-day auction, got 1.4m views, coverage in international press, 3,500 messages (including two marriage proposals). And a job.
