What I offer
Business Development Strategist
I offer a broad range of strategic services including:
- Vision, values, purpose and positioning
- Turning Vision into an Operating Plan
- Commercial growth strategy
- Market expansion
- Branding and marketing
I have built companies from startup to industry leaders and led internationally.
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Scale Up Advisory
I am an Advisor to The Scale Factory, helping mainly Series B enterprises scale, particularly into new international markets.
Small-Medium Business Leader Coaching
I'm a Vistage Chair, leading a non-competing peer group of CEOs, MDs and Owners of UK businesses typically with turnover of £5m-£150m. I help my members stay inspired, make better decisions and positively impact their businesses, families and communities.
Midlife (50+) Marketing Strategy
My background as a marketing and media strategist has been tailored in recent years to a specific focus on effective marketing to consumes aged 50+, who make up more than 50% of all UK consumer spending.
I'm a published author on the topic and active member of The Silver Marketing Association.
Leadership Coaching and Mentoring
I offer senior executives the benefit of my experience as a leader, coach and mentor for over 15 years.
I'm passionate about supporting, enabling and empowering people to be the best they can be for themselves and their business.
Experiences
Commercial Growth Leader
I led one of the industry's major media agencies to their most successful new business period, with 271 pitch wins worth over $2.6b across 2023-24.
Industry leader for new business in EMEA, APAC and China.
Market Restructuring
I have restructured the business and operations in France, Denmark, Sweden, Spain, Middle East, Japan, India, Australia, China and Singapore.
Each time working to understand future opportunity, current capabilities and gaps, then developing and delivering a comprehensive transformation plan.
Building and scaling a business
I launched a new agency in China in 2008 which went on to become a multiple award winning agency with multiple offices and a staff of 400 within 5 years.
Managing Complexity
I have over 10 years experience as a global board director, managing complex matrix structures and translating global strategies in to locally impactful plans.
Coach and Mentor
As a direct line manager to over 40 country CEOs and regional practice leaders, I have over 10 years of experience understanding how to listen, counsel, help people make more informed decisions and generally be the best version of themselves.
Brand and Product Marketing Strategy
For over 25 years I've worked with many of the world's leading marketers to help their brands gain market share and grow. Clients have included:
CPG: Unilever, Mars, P&G, Nestle
Retail: Nike, Adidas, Cartier, Bose, Dell
Auto: VW, Ford
New economy: Uber, Vinted
Other: Allianz, HSBC, Government, KFC
International Business
I have direct experience working with over 40 countries across Europe, the Middle East, Africa and Asia Pacific.
I've helped businesses navigate complexities and nuance of local business environments and corporate culture.
Global to local.
Local to global.
Market entry strategy.
