What I offer
Fractional CMO
I offer customised solutions for your unique organisational needs, working with you to understand your marketing and commercial objectives.
From developing and executing marketing strategies, to customer insights and market analysis, I am able to help businesses reach their fullest potential.
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Marketing Mentorship & Coaching
I work with scale-up and growth business to help identify, develop and motivate their marketing leaders and teams. Giving them external support to help them to define their objectives and thrive in their role. Helping them to develop their team and develop your business.
Agency Relationship
Whether you are looking to appoint external agencies for the first time, or to better manage existing relationships, I can help you to:
Manage an agency pitch strategy and assessment
Auditing of existing agency relationship and outputs
Relationship management
Contract and commercial advice
Non Executive Director / Board Advisory
NED and Board Advisor offering support, coaching, mentoring, insight and constructive challenge to boards. Currently advising two boards, in AdTech and SaaS, working closely with their founders to understand their potential client base, sharpen their product offering and prepare their GTM strategy.
Ideation Sessions
I work with teams and organisations to encourage collaboration, creativity and the exploration of solutions for marketing and commercial problems.
With a focus on leveraging actionable insights that can fuel planning, these sessions are an effective way to find innovative and effective answers.
Experiences
Agency Leader
Successful build, launch and growth of media and digital agencies for WPP, Havas and Interpublic Group. Launched the Havas Media and mSix Manchester offices.
Led the marketing and media strategy for a number of large clients, including TalkTalk, Jet2, BBC, Microsoft and Lloyds Banking Group.
Building a full Marketing Operation
TalkTalk relocated from London to Soapworks in Salford in 2019. I was tasked with building an embedded marketing agency that worked across Strategy, Creative, Production, Media, Digital and Commercial Planning.
Successfully built a full operation and transitioned all work in a 4 1/2 month period.
"Zig when others Zag" - Delivering Hyperlocal Growth for TalkTalk
The roll out of full fibre (FTTP) broadband is scattered and very localised, with new areas being connected each week. FTTP customers would bring higher MRCs and CLV.
Created a new hyperlocal marketing approach to reach upgraded areas before competitors, increasing market share and improving MRCs
Going Green - Decarbonisation of Marketing
Worked with a leading advertiser and WPP to develop a Zero Carbon Charter, starting the push to net zero across all marketing outputs.
Benchmarking of existing emissions to set a baseline
Setting strategies across people, media and production to reduce omissions
Measurement framework tracking KPIs
Working with scale-ups
Recent projects for scale-ups have included:
- Creating the UK GTM Strategy for Ad Intelligence company Zulu5, by identifying their best target customer segment and product needs.
- Advising Culture Insight, a training and talent support business, on how to support their UK expansion plans
