What I offer
Commercial Excellence Diagnostic
Assess your business's unique commercial challenges via a customised review of your market, value proposition, pricing, profitability and more. The output report will summarise recommended strategy improvements and likely revenue impacts based on real-world applications with immediate impact
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Pricing Strategy Design
Identify the value of your products and services according to your customers. Design your proposition, marketing and pricing to then optimise your share of the value whilst also improving customer satisfaction. Pricing strategy is the simplest and most effective way to improve profit sustainably.
Coaching and Training support
Effective negotiation is crucial for closing successful deals. Individual or team coaching sessions empower your negotiation techniques. With strategies built on behavioural science and proven frameworks, you will negotiate with confidence and skill, resulting in better deals and relationships
Investment Due Diligence
Review the addressable market, competitive landscape, commercial product proposition, unit economics, contracted value and more to ensure optimised investment decisions or post investment revenue acceleration
Fractional Commercial Support
Continuous support to provide guidance and mentorship as your teams apply their new skills in the field. This ongoing support fosters a culture of learning and adaptation, empowering your team to evolve alongside market trends and business demands incl. deal specific support, reviews or coaching.
Experiences
Value based commercials to win new £12m TCV contract
Won a new £12m TCV outsourcing contract by designing value based commercials to align to the clients needs, meet specific accounting requirements and incorporating new third party suppliers on a risk reward basis in an industry first.
Contract Negotiations to achieve 30% increase in fees
Led the negotiating team to set up a new joint venture with the UK government. Utilising risk reward commercials, designed around value delivery, achieved a 30% increase in fees on an initial £20m per annum contract
Proposition Development to achieve 100% growth
Led an engagement to design new targeted propositions to meet changing market needs, align the pricing, marketing activity and sales messaging and materials to double the revenue within 12 months
