What I offer
Interim Retail / Shopper / Commercial Marketing Lead
I specialise in commercial marketing (consumer, shopper & retail) with experience across strategy, insights, planning and ideation.
I am available for consultancy or contract support for your business (agency, brand or retail), at various levels and across numerous functions.
Learn more
Strategy & Planning
I am experienced in creating brand, retail & audience strategies - helping ensure maximum efficiency of your marketing spend.
Customer Collaboration
Relationships are key, no matter the size of your business. I can help your teams to design meeting plans, workshops & co-creation days for retailers.
Retail & Destination Marketing
I help businesses develop integrated media campaigns that drive footfall and revenue into retail locations.
Ecommerce & D2C
I've overseen ecommerce expansions into completely new markets - I know what it takes to tailor your presence online to new audiences.
My approach puts shopping occasions at the heart of any plan - I will help your teams to plan the right activity calendar and relevant assets all year round
Experiences
Head of Regional Retail Marketing - THE LEGO GROUP
Leading omnichannel marketing in Central Eastern Europe. Designed & executed 360° campaign to support new store openings in Poland. Launched first ever LEGO Store in CZ. Developed record breaking Designer Signing event
Enabled LEGO.com Romania expansion. Step changed market collaboration via QBR.
Head of Global Franchise Marketing - THE LEGO GROUP
Enabling seamless experience across Certified Stores for 40 markets. Reporting to VP Marketing, I was a member of the Global Leadership Team
E2E process creation for Store of the Future
Centralised global asset process via agency network
Design & implementation of Kids Audience Strategy = +12% YOY
![Shopper Marketing Manager [TESCO] - COCA-COLA EUROPEAN PARTNERS](https://portfolio-collective-com.b-cdn.net/wp-content/uploads/2024/01/croppedBlob_1706607102_1941072209235703091.png)
Shopper Marketing Manager [TESCO] - COCA-COLA EUROPEAN PARTNERS
Leading strategy & planning of in store marketing within largest GB customer -TESCO. Bespoke development of campaigns and customer facing experience presenting & securing plans.
Part of team that ‘transformed’ CCEP x TESCO relations.
Additional responsibilities = Grocery, High Street & FTG Retail.
Shopper Marketing Manager - FERRERO UK
Grocery/Impulse responsibilities across boxed chocolate. Drove increase in ‘Wow Displays’ - across 870 grocery stores. Led sampling to inc. penetration for Raffaello brand. Steered global project to drive POS cost efficiencies. POS designs = global best practice, nominated for multiple awards.
Account Researcher - Millward Brown (KANTAR)
Leading global research agency specialising in advertising effectiveness, communication and brand equity tracking. Analysis & reporting on client deliverables / presentations. Clients included J&J, Dixons Retail & npower.
Account lead across organisation for PR / Consumer sentiment tracking.
Commercial Marketing EMEA - JOHNSON & JOHNSON
Member of Johnson’s skincare team for one year of university degree. Responsible for artwork management, competitor research & performance tracking.
Led E2E artwork development for relaunch & NPD of Johnson's Body Care across EMEA
Steered regional de-complexity project, reducing 200 SKU count by 35%
