What I offer
Fractional marketing services
I can help you by:
Providing flexible senior expertise without the commitment of an FTE
Giving strategic direction & management to a less experienced team
Defining strategy & foundations for growth with measurable outcomes
Leading experiment-led marketing tied to ROI and growth targets
Learn more
Marketing Consultancy
Working on a project basis against a defined need for a company, this can include auditing current marketing activity, defining organisational need and sourcing freelance/agency help or supporting FTE recruitment, establishing a marketing strategy for existing team members to execute...
Experiences
Experienced digital marketing practitioner
I've worked in-house for a wide range of early stage consumer businesses with a focus both on efficient, scaleable performance marketing & awareness-driving brand activity. Significant experience of scaling paid and organic channels with strong ROI.
Big Tech: various strategy and sales roles at Google & Facebook
I spent over 8 years in Tech: at Google in the UK & Asia and Meta in the UK, developing and sharing marketing best practice with brands and agencies, helping them make better use of digital tools to grow brand value and revenue.
TUI: group head of performance marketing
Led performance marketing across 20 brands in 13 markets, achieved double digit growth in online share of revenue while maintaining marketing efficiency targets, drove evolution of digital marketing practice, led cross-functional & cross-market strategic projects to best in class activity.
Fractional/interim/freelance marketing
Supporting early stage companies develop marketing efforts, including social media, SEO, brand development, creative production, campaign activation, team & agency management.
Fractional VP/CMO level marketing work | Project-based consultancy.
Skilled international operator
My career has spanned three continents and dozens of countries. I thrive on working collaboratively cross-functionally and cross-culturally. I speak English, French, Spanish and some Italian, German & Russian.
