What I offer
Senior Marketing Leadership
• Luxury and mid-market expertise
• HNW/UHNW client specialist
. Strategic Marketing & Comms Leadership
• Rebranding initiatives
• Strategic Partnerships & Collaborations
• Digital Marketing
. Global Market Expertise
. Marketing, Communications & Branding
Strategy
Learn more
The Select Luxury Networking Club
I founded 'The Select' luxury networking club for f2f connections with senior leaders in the luxury sphere. Compromising of four lunches a year, it is attended by up to 25 carefully curated figureheads and opinion makers. A Q&A takes place with one respected industry leader at each event.
Experiences
Chief Marketing Officer
Neill Strain Floral Couture
As part of the senior leadership team, developed the marketing strategy and annual marketing budget to drive and increase sales and brand awareness. Responsible for all marketing & PR.
Head of Marketing
LINLEY
Sustained and developed the brand’s optimal position in the market, developing strong media links to maximise coverage, constantly engaging with diverse media.
Consultant Marketing Director
Fox Communications
Spearheaded the creative rebranding of the organisation. Worked on various luxury client accounts including Nobu Hotels worldwide, COMO Hotels & Resorts, The Savoy, Aston Martin, Fairmont Maldives, and Velaa Private Island to name a few. Managed creation and delivery of the Fox Quarterly e-magazine.
Founder & Director
Pink Umbrella Marketing
Established specialist consultancy, supporting luxury brands and designers, promoting regular communications to secure long-term relationships. Devised bespoke global marketing, PR strategies and branding campaigns.
Group Marketing Manager
Selfridges & Co
Created annual marketing plan alongside Marketing and Creative Directors as well as the merchants actively identifying the most effective marketing activities for all four Selfridges & Co stores in the UK.
Worked closely with external media buying agency & creative agency on all marketing campaigns
Head of Marketing
Harrods Ltd
Responsible for the strategic marketing planning and delivery of 70% of the store’s turnover. Responsible for bringing in over £3m of concessions marketing commitment, dispersing that budget across various platforms to enhance overall brand awareness and traffic.
