What I offer
Fractional Insights Leader
Fill short-term gaps or add a part-time insights leader to your team to design, manage, and implement research projects of any scale. Specialties include Segmentation, U&A, Max-Diff, Conjoint, Consumer Decision Tree, Idea Screening, Concept/Packaging Testing, and Volumetric Forecasting (RGM).
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Elevate Consumer Insights With Advanced Analytics
Quantify consumer needs and uncover opportunities by revealing subconscious decision-making through choice-based methodologies. Designed for a B2C sector.
Knowledge Base Review
Leverage a comprehensive review of your existing consumer research and data sources to identify gaps and/or translate existing information into clear, actionable business answers. Get support in pinpointing the “so what” and translating complex data into actionable insights for your business.
Experiences
Growth Strategy
Explored several ways to segment the market and provided recommendations for a path forward, informing growth strategy for a leading home improvement retailer in North America.
Brand Positioning
Helped to re-design positioning for the entire brand architecture for a Nescafe Canada.
Marketing Communications
Provided in-depth insight into customer behaviours in the home improvement space, which became a foundation for creating a monthly communications calendar. These insights have been successfully used for 2 years now.
B2B SaaS - Enterprise Offer
Helped shape the B2B SaaS offering to Enterprise clients, which significantly increased re-accruing revenue. Designed solution brought almost $3MM in revenue over 2 years from just one client. Presented this solution at conferences and online events. A link to one of such events is below.
