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What I offer

Empowering Founders and CXOs for success

Empowering Founders and CXOs for success

Thought partner to CXOs to identify, prioritize and address the most critical problems at any time

Business expansion through build/ partner/ buy strategy

Translate vision into long-term strategy and operational priorities

Accountability partner, confidante, coach to drive the best performance

Driving Scalable Growth through Sales Excellence

Driving Scalable Growth through Sales Excellence

Sharpen product-market fit, customer value proposition

Design effective, scalable and customer-centric go-to-market strategies for individual segments

Design the right metrics, incentives and peer coaching models to drive consistency and rigour across the sales cycle

Driving operational efficiency

Driving operational efficiency

Identify best-in-class tools, build reporting frameworks and review cadences to track critical business metrics

Design future-proof organizational structures to drive next stage of growth and efficiency

Run sales coaching programs to enable skill building and career development opportunities

Fostering Innovation in Go-To-Market strategies

Fostering Innovation in Go-To-Market strategies

Conduct market research, opportunity assessment to design and run pilots with new customer segments

Design novel go-to-market approach to optimize customer engagement and productivity

Scale initiatives from APAC to global markets and vice versa

Experiences

Advised CXOs on growth and transformation strategy

Advised CXOs on growth and transformation strategy

At BCG, I advised clients in insurance (growth strategy to break even in 7 years vs. standard of 9), renewables (realized savings of $10M+), banking (pioneering sales incentives).

At Singtel and Google, I designed future-proof org strategies and led billion-dollar business transformations.

Enabled 30%+ revenue CAGR for the APAC SMB ads business at Google

Enabled 30%+ revenue CAGR for the APAC SMB ads business at Google

As a founding member of the Revenue Strategy team, I set KPIs, built dashboards and partnered closely with leaders to design close-the-gap plans against target metrics.

I monitored pipeline, facilitated lead gen activities and optimized processes to sales seller time by 15%.

Led high performing teams and designed pioneering org strategies

Led high performing teams and designed pioneering org strategies

I have led cross-functional teams to enable client acquisition, sales excellence (ranked #1 globally) and deliver multi-billion-dollar transformations

I designed organizational strategies to drive global consistency and increase resource efficiency by upto 10% for Google's ads leadership

Enabled international expansion of various tech businesses in APAC

Enabled international expansion of various tech businesses in APAC

I built trust with Google's APAC leaders through deep understanding of the market and culture. This allowed me to scale global programs, champion localization when needed and 2x the multi-billion dollar business.

I helped 10x Singtel's cyber security revenue by acquiring a large global provider.

Board Games and Travel Enthusiast

Board Games and Travel Enthusiast

Outside work, I enjoy playing board games. Every game and configuration uncovers a new strategy and facets of the players, which I find fascinating.

I also love exploring new countries and cultures with my husband and two boys, 8 and 5. So far, I've been to 26 countries and look forward to more!

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Roles (/)
  • i.e. Marketing director
  • i.e. Mentor
  • Revenue Strategy And Operations
  • Chief Of Staff
  • Organizational Strategy
  • Business Transformation
  • Marketing Strategy
  • Program Management Office (PMO)
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Industries (/)
  • i.e. Tech
  • i.e. Education
  • Adtech / media
  • Telecommunications
  • Analytics and digital solutions company
  • Management consulting
  •  ...show more
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Career experience

10-20 years

Regions
  • Southeastern Asia, 
  • Central & South Asia, 
  • Australia & Oceania, 
  • Middle East, 
  • Northeastern Asia, 
  • North America (west coast), 
  • North America (east coast), 
  • Europe, 
  • Central & South America, 
  • Caribbean
  •  ...show more
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Skills (/)
  • i.e. Research
  • i.e. Branding
  • Business Strategy And Operations
  • Competitive Differentiation
  • International Expansion
  • Marketing Strategy
  • Customer Value Proposition
  • Business Valuation
  • KPI Implementation
  • Digital Strategy & Transformation
  • Mentorship
  • Pipeline Management
  •  ...show more
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Keywords (/)
  • i.e. Digital nomad
  • i.e. Ex-Google
  • ex-Google
  • ex-BCG
  • APAC
  • AI
  • People, process, tools
  • Customer Segmentation
  • Market Validation
  • Lean Process
  • go-to-market strategy
  • Governance
  •  ...show more
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