What I offer
"Messaging Foundations"
Designed for early-stage startup founders with a working prototype or MVP, who need a clear, compelling way to explain their product's value proposition to investors, partners, and customers.
Provides a concise, cohesive messaging framework for pitch decks, investor Q&As, and website copy.
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"GTM Essentials"
Designed for founders who have a product and some messaging but no clear go-to-market plan, and needing practical steps for launch (or re-launch) with minimal resources.
Provides an action-oriented plan that outlines the channels, content, and success metrics you need to conquer your market.
"Sales Accelerator"
Designed for early-stage or growing tech startups in need of high-quality, customer-facing and prospect-facing materials that convert leads into paying customers.
Provides a complete sales enablement toolkit that articulates your product’s value, differentiators, and ROI to potential customers.
Experiences
Founder Associate
I've worked with tech entrepreneurs and founders, turning their vision into action, across product strategy, marketing, and operations.
Non-Executive Director
I've been a Non-Executive Director of leading media analysis firm Commetric, providing independent oversight and governance, and chairing the remuneration committee. I was also a key contributor to their ML/AI transformation programme.
ex-WPP
For over 10 years, I was a senior leader at WPP PR agency, Hill & Knowlton, sitting on the UK board before taking up a global marketing technology role, working across 70+ offices in more than 50 countries.
Author and Speaker
I wrote Enterprise 2.0, one of the seminal books on social software in the workplace, and have delivered keynotes, seminars, and lectures all over the world.
Marketing Strategist
Through a long in-house, agency, and consultancy career, I've developed marketing strategies for a broad range of organisations, for both B2B and B2C audiences, and across multiple sectors. I specialise in connecting strategy to execution, and translating complex technology into simple language.
