Welcome to The Shift – the home for content entrepreneurs.

Ideas and thoughts on content, digital and changing the world.

I’ll find and sort the best stuff on content, creativity and web3 – and bring it together in one place with insights and practical advice.

Get inspired and grow faster

The Project: A book on positive parenting for Nestlé via Publicis Health: The Science of Growing Up Happy.

Crafted scientific data into an engaging narrative aimed at first-time parents across localized markets. Exploring the key stages of development 0-5 years. Fierce, funny and highly practical!

Building Backlinks

What they are, why you need them, and how they'll help your business.

Google has over 200 factors that determine your site ranking and number one is backlinks. SEO articles and blogging for a client, Perspective Marketing & Design.

I've written 12 books on health and wellness. See my Amazon Author Page and website for more info.

I came up with the name GCVA Connect for a members' app - Connecting the Global Gift Card Community. I worked with Perspective M&D on the app copy, invite email and comms. Goal: Building community, motivation, gamification.

Social Media Report - April 2021

I manage social media accounts for NUJ London Freelance, the largest branch in the union with 4k members.

✍️ A roundup of top stories - most views, most shares, most comments - training opportunities, online communities, resources and events.

Hello, I'm Nika, a content designer and UX writer based near Brighton, UK. Tech storyteller | Author | Remote work enthusiast.

The Shift: A small but mighty newsletter helping you to feel inspired, be productive and think deeper 💥