I am a Fractional CMO and then some... working with the CEOs of tech businesses as a trusted advisor and sounding board, with a marketing mindset, I help them design and build businesses. From strategy to positioning to messaging to business models, I help with all the pre-"go to market" foundations that a business needs. Defining products, getting investment, getting sales and marketing aligned and then building the marketing machines they need.
What I offer
Retained CMO+
More than a CMO, I am a retained trusted advisor and sounding board for tech CEOs. I help design, build, and scale tech businesses, working with sales, product and technology teams as well as the CEO. I combine the best of strategy and execution to develop plans that help companies thrive.
One of my most popular offerings, where we effectively throw your business up in the air and redesign it as it lands! Ideal for businesses that are feeling stuck or have particular problems they are trying to solve, this comprises:
- a half day session
- a write-up from me
- a one hour Zoom call
Billed as "feels like a conversation; gets the results of an audit", I offer a two hour consultation to help businesses figure out the three key areas of focus that will move their business forwards. Based upon my comprehensive 360° Marketing methodology, we work through 9 areas and
Invention Marketing is my own business, which I have been running for 24 years, helping tech businesses with all things marketing. I help CEOs and Owners of tech businesses, bringing a marketing mindset to the C-suite. From business foundations and market analysis through to marketing plans...
3 years as VP Marketing at 4RF, a global telecoms equipment company. I designed and ran the marketing function from scratch and had global responsibility, looking after >150 countries, >10 sales people, 9 vertical markets, multiple product lines and >200 partners. Doubled revenue in one year.