What I offer
Go-to-market sales strategy development
If you have an incredible product but don't have a (great) go-to-market marketing and sales strategy, I can help.
I am an expert at product presentation, go to market strategy, pricing strategy, pipeline build out, sales negotiation, team strategy and hiring, and product feedback loops.
Learn more
Sales
I take your compelling product and deliver meaningful sales.
I am a highly experienced salesman in B2B & B2C and can deliver significant revenues. I have experience in tech, SaaS, luxury services and goods, hospitality, & automotive. I build and implement powerful strategies that deliver results.
Experiences
Velocity Black
I built the B2B arm of Velocity Black. I grew customers and revenues from scratch to more than 50% of the business. I built my team to 30.
We sold the business for $297m in 2023.
I won large contracts with companies including Rolls-Royce, Peninsula Hotels, Jaguar Land Rover, and the LA Chargers.
Rolls-Royce Motor Cars
I have won 2x seven-figure deals from Rolls-Royce for different businesses.
My role included RFP response, model building/pricing, contract negotiation, implementation and delivery.
I have a deep understanding of what such a luxury business wants and how to win profitable, landmark contracts.
Successful exit
In May 2023, Velocity Black was sold to Capital One for $297m.
I was responsible for sourcing the initial interest from the acquirer, leading significant elements of the acquisition, building strong relationships with my counterparts, and seeing the deal through to completion.
Integration
Following Velocity Black's acquisition by Capital One in 2023, I was the most senior Velocity Black team member to deliver on the integration.
I was promoted to VP in 2024 and helped ensure smooth transition into Capital One's 55k team and federally-regulated space as a Fortune 100 business.
Long-distance cycling
Despite not regularly getting out on my bike as much as I'd like throughout the year, I have completed a few long-distance cycling challenges: London to Land's End, London to Edinburgh, Venice to Rome, and Bilbao to Barcelona.
We've also raised more than £1m for charity along the way.
