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What I offer

Helping bridge the gap between CMOs and CEOs

Helping bridge the gap between CMOs and CEOs

There is a trust and accountability gap between CMOs and CEOs. For CMOs to be successful at the highest level, they need to re-think what marketing delivers and communicate and influence differently. I mentor and coach CMOs to deliver on their promise to add true value to their business.

Mentor to Start up Founders and their teams to unlock growth

Mentor to Start up Founders and their teams to unlock growth

I work with start up founders and their teams to help them with their commercial, marketing and tech challenges to drive exceptional growth early on. Focused on platform businesses that are b2c, data driven disruptors in their space and global by nature. Current portfolio of 10 investments

Help business to unlock the significant value of their brand for exits

Help business to unlock the significant value of their brand for exits

I designed a growth strategy fusing brand, marketing and technology to deliver exceptional business value. I also provide the teams and the tools to implement growth plans and track success.
As a result, businesses achieved exceptional valuations over and above their peers.
E.g. Hostelworld IPO.

Experiences

Group CEO - Dreamlines GmbH, Hamburg, Germany

Group CEO - Dreamlines GmbH, Hamburg, Germany

Brought in to save the company from bankruptcy managing through a severe Cash Crisis. Restructured Debt & suppliers and refinanced with VCs. Following cost cutting, doubled gross profit leading company onto growth path.

COO / Interim CEO - Iglu Cruise and Ski, London, UK

COO / Interim CEO - Iglu Cruise and Ski, London, UK

Led digital transformation to bring business online, improve margin and expand internationally into Europe. Transformed unit economics as share of online went to 40%, 4x revenue growth international.

CMO / Board - Hostelworld

CMO / Board - Hostelworld

Prepared Hostelworld for successful 2015 IPO with investment drive in Brand and Tech. Got the brand back to double digit growth shifting the business to mobile app. Created an exciting investor story with strong valuation at IPO and rising share price post listing.

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Roles (/)
  • i.e. Marketing director
  • i.e. Mentor
  • Chief Executive Officer (CEO)
  • Non Executive Director
  • Chief Marketing Officer (CMO)
  • Chief Operating Officer (COO)
  • Investor
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Industries (/)
  • i.e. Tech
  • i.e. Education
  • Platform businesses
  • Onine travel
  • Online dating
  • Online gambling
  • Media and telecommunications
  • Beauty
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Regions
  • Europe, 
  • Africa, 
  • Middle East, 
  • North America (west coast), 
  • North America (east coast), 
  • Caribbean
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Skills (/)
  • i.e. Research
  • i.e. Branding
  • Digital Marketing
  • Fast Turnaround
  • Business Coach
  • Corporate Strategy
  • English
  • German
  • Spanish
  • Customer Experience
  • Commercial acumen
  • Business Model Innovation
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Keywords (/)
  • i.e. Digital nomad
  • i.e. Ex-Google
  • e-commerce
  • platform business
  • turnaround
  • profitable growth
  • Digital
  • marketing
  • Leadership coach
  • International
  • Dynamic
  • Straight forward
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