What I offer
Balance
Balance offers clients personalized holistic and clinicare, under one roof. The existing brand identity feels clinical and unapproachable — failing to resonate with audiences in Alberta nor the wellness community at large. Our intention is to craft a brand identity, uniquely positioning Balance.
Learn moreExperiences
Major Rebrand, Web Design, and Marketing Strategy for Heather Ivany
Heather leads workshops, classes, and and retreats. Heather sought a strategist to support her shift into online offerings without losing the sacred & authentic elements of her in-person practice. We started the project by clearly defining her goals and designing KPIs to reflect these goals.
Web Audit, Lead Magnet & SM Strategy for Total Mental Performance
Total Mental Performance offers private & group coaching programs to help fitness entrepreneurs with their biggest challenges. Armed with a brand guide, we focused on crafting an aligned social media strategy, content calendar, and growth strategies that’s grounded in TMP’s core values.
Brand Strategy, Consulting and Email Copy for Mindspo
Mindspo lost a big chunk of their revenue when forced to cancel their retreats at the peak of the pandemic. In those uncertain times, the founders saw an opportunity to evolve their online offerings and build rapport with the widest audience possible in a post-pandemic world.
Re-Branding & High-Converting Email Copy for TCCHE
The Conference for Consciousness and Human Evolution (TCCHE) has established itself as a leading destination for those seeking impactful spiritual experiences grounded in science. The intention of our collaboration was to facilitate the evolution from a real-time conference to a hybrid model.
Sales Page Copy for Conscious E-Commerce Company, Organic and White
Following their success in the European markets, the founders of this conscious e-commerce company were eager to penetrate a larger market without diluting the values of their brand. I was tasked with writing clear, punchy copy, launching their product in the North American market.
