I have acted as a high performing senior director for both client & agency side, as well as playing key roles in a number of start ups, taking one through a successful IPO.
I pride myself on my hands-on technical marketing skills & have an acute understanding of building successful end-to-end digital journeys - as proven in my work with are Tesco Bank, Hotels.com & UserTesting.
What I offer
Fractional Marketing Leadership, Consultancy & Hands-on Implementation
I'm a high performing senior director for both client & agencies.
I provide hands-on, commercially-driven, analytical thinking & specialise in understanding audiences & using data to inform B2B, B2C & D2C digital strategies.
I will lead & grow multi-disciplined digital teams.
Experiences
VP of Demand Generation
A Multi-brand D2B & B2B Global SaaS Product.
Lead, grow & develop the Global Acquisition team of 11 consisting of Demand Generation, SEO, PPC, CRO, CRM, UX & Field Marketing.
Own, prepare & manage the 8-figure marketing budget.
Sat in Senior Leadership Team.
Business grew 130% YoY, hitting targets
Director of Demand Generation
Global SaaS Product.
Lead, grow & develop the EMEA Marketing team of 5 consisting of Demand Generation, Brand/ Field Marketing, ABM & Product Marketing.
Sat in Senior Leadership Team.
Led consistent growth every quarter, seeing 200% improvement in EMEA business performance.