What I offer
Practical & Hands-On Support For Ecommerce & Multichannel Retail
• interim & fractional services
• online & multichannel retail strategy and execution
• sales growth and trading planning
• customer acquisition & retention
• website build & replatforms
• customer economics & profitable performance marketing
• store & online CX and UX
• people development
Learn moreExperiences
Marketing & Omnichannel Director at Cotswold Outdoor
Leadership and direction of the customer, marketing, ecommerce and customer service teams at Cotswold Outdoor, Snow+Rock, Runners Need and Cycle Surgery — including governance of the group ecommerce replatform programmes.
Omnichannel transformation Lead at Matalan
Leading the project delivery of several workstreams through the Matalan omnichannel transformation partnership with THG Ingenuity, including Omnichannel Retail, Store Fulfilment, Checkout, Payments, Order Management, Customer Services and CRM.
Head of Ecommerce at Speedo.com
Delivered the launch of the Speedo.com ecommerce business and website, and head of the international ecommerce operation. Leadership of the online launch of the LZR Racer elite performance suits.
Marketing & Ecommerce Director at Ryman
Led the Ecommerce, B2B and Marketing teams of 40 colleagues. Relaunched the B2B proposition with new platforms, sales & marketing focus and outsourced fulfilment. Managed ecommerce trading through the pandemic lockdown, delivering significant sales increase and warehouse efficiencies.
