What I offer
Fractional CGO / CMO Leadership
Senior fractional leadership to shape positioning, rebuild commercial engines and drive measurable growth. Ideal for investor-backed or scaling businesses needing strategic clarity and consistent commercial execution.
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Commercial Audit & 90-Day Growth Plan
A fast, focused diagnostic to uncover blockers to growth, sharpen your proposition and build a 90-day value plan that aligns leadership and accelerates commercial traction. Perfect for scale-ups or post-investment.
Go-To-Market & Positioning Strategy
I help businesses refresh their proposition, sharpen messaging and design a scalable GTM model. Ensures your brand resonates, your teams align and your marketing actually drives pipeline and conversion.
Board Advisor / NED
Board-level support across strategy, commercial growth, governance and value creation. I bring clarity, calm, and commercial focus to help leadership teams make smarter decisions and scale effectively.
Experiences
Founder – Philippa Tuck Ltd
Independent growth consultancy working with scale-ups, SMEs and global brands. Delivered £15m+ revenue uplift for clients through growth strategy, GTM plans and commercial repositioning. Advisor to CEOs/boards on investment readiness, market expansion and leadership alignment.
NED – Itecho Health
Providing strategic guidance on commercial scaling, market development and governance. Supporting leadership with growth planning, clinical partnerships and positioning for funding. Strengthens decision-making, cadence and investor confidence.
Mentor – NHS Clinical Entrepreneurs
Mentoring early-stage healthtech founders on commercial strategy, value creation and market pathways. Helping clinical innovators shape scalable propositions, validate demand and prepare for adoption across NHS systems.
Global Brand & Communications Director (Persefoni)
Led global brand and content strategy for ($100m) Series B climate-tech scale-up. Drove 25% uplift in marketing effectiveness, strengthened enterprise sales enablement and launched positioning across US, UK and Japan to support rapid growth.
Director of Growth/acting MD – alan agency
Built new client services proposition generating ~£1m in six months. Promoted to board role to lead commercial, marketing and operational growth. Helped deliver 50% YoY revenue increase through aligned sales, delivery and planning.
Sales & Marketing Director / Global CSD
Led EMEA rebrand and PR for CreativeDrive, generating £8.5m+ new business in Year 1. Delivered 4m+ impressions in three weeks via owned media. Modernised delivery operations using Workfront to boost speed, quality and client retention.
Head of Commercial Development (MPC)
Designed a global growth strategy delivering 50–400% revenue increases across key accounts. Opened new business channels through integrated marketing and sales programmes and built scalable systems for long-term growth.
Board Account Director – Leo Burnett (advertising)
Reversed £500k quarterly loss through operational restructuring and cost controls. Rolled out integrated delivery models across Europe, improving client satisfaction, retention and service quality. Led multi-market change initiatives.
