What I offer
Brand Strategy & Expression
Create a compelling brand strategy and visual messaging, plan it out and execute across the organization.
Audit an existing brand, market context, opportunities / challenges, and provide tangible solutions to improve performance.
Design marketing assets across digital and physical media.
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Product Innovation Strategy & Execution
Lead strategic initiatives that improve product-market fit, customer engagement or organizational efficiency & scalability.
Focus on redefining customer experiences through collaborative innovation, data-driven insights and AI-powered personalized interactions.
Product Design
Conceptualize product strategy through collaborative innovation & design thinking, aligning to business goals.
Design end-to-end UX design solutions for mobile and web platforms.
Build & mentor design teams.
Collaborate with developers, conduct usability testing to ensure quality of the product.
Graphic Design & Visual Storytelling
Visual storytelling across industries and physical / digital media.
Design large-format print artifacts, books, brochures, posters and more for offset or digital printing.
Develop animated videos, direct film shoots, develop visual stories.
Design marketing artifacts for multi-channel campaigns.
Experiences
Apple Design Award
Designed UI/UX for iClip Lite 2, securing Apple Design Award for Best Dashboard Widget.
VP of Brand Expression at Persistent
Led and inspired a team of 15 designers to elevate digital product design and brand strategy, achieving a 174% brand value increase and a 35% YoY revenue growth through strategic brand positioning and creative direction.
Night Stand HD 2
Designed and led development of Night Stand HD 2 for iPhone and iPad. The app was #1 Paid App in Apple App Store for 2 years, achieving 3.5M+ downloads and sustained user engagement.
SVP of Design & Innovation at Sourcebits
Drove digital transformation initiatives (a.k.a. Innovation Workshops) for corporates (Intel, Waze, SAP, Coca-Cola, Rivian, General Electric, US Army) and early stage startups, resulting in 60+ apps designed and built, and contributing over $20M in revenue.
Head of Marketing at Space Investment
Established brand positioning to target high-value real estate clients, enhancing brand recognition.
Conceptualized & crafted marketing communications, elevating digital engagement.
