What I offer
Professional Personal Brand Development
I work with executives to build their physical, digital, and industry presence. Working collaboratively with business leaders, I help them make the most of their unique expertise to allow them to achieve their professional goals and ensure their personal brand is well-suited for the future of work.
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Thought Leadership and Content Creation
I create strategic stories through content creation. From digging into an organisation's brand values and assessing an audience's interest in a subject to crafting compelling content strategy, I build impactful work that raises awareness and builds engagement.
Communications Strategy
I help brands, corporations and NGOs build impactful communication strategies, translate them into action plans and executions. With a broad range of experience in both B2C and B2B sectors, I craft approaches that will resonate with the right audiences, at the right time, and in the right place.
Event Strategy and Execution
I design, manage, and execute experiential events throughout the world. From immersive luxury media events in Marrakech and building concept stores in Shoreditch, London, to annual team workshops for biopharmaceutical companies.
Client Servicing Best Practice
I work with organisations to devise best practice ways of working. Through the creation of practical playbooks, training, and communication protocols, I help create seamless client working partnerships, leading to business growth and renewal.
Marketing Operations Innovation
I enjoy building operational frameworks to optimise delivery. Through process mapping, utilising workflow platforms effectively, and establishing communication protocols, I design and implement structures that enable everyone to perform at their best.
Experiences
Communications Director
I have led communications strategy, creative and execution for many incredible brands, large and small. Highlights include creating the first global influencer collective for Braun, advising on crisis comms for Boots, managing media for P&G at the Olympics, and launch comms for Amazon in the UK.
Head of Client Servicing and Programme Management at Economist Impact
As a founder member of the SLT, I led the end-to-end creation, scaling and management of the global activation team for The Economist Group’s newly-formed thought-leadership, client content unit.
Creating Award-Winning Healthcare Thought-Leadership
To raise awareness of the new consumer healthcare company Haleon, the Health Inclusivity Index was created. I led this three-year global research programme, which covered 40 countries and 42,000 people, designed to inform key decision makers to support health inclusivity across the world.
Building a Concept Store to Create a Unique Experiential Event
To tell the story of the cleaning power of Ariel, fashion designer Giles Deacon created a collection that would be stained, cleaned, and then sold as new in a concept store full of hidden cameras. By putting the cleaning power in a new context, our influential audience engaged with the brand.
Changing Brand Perceptions Through Thought-Leadership Research
To highlight bp's work around EVs in the UK, The rEV Index was produced to evaluate readiness to transition to EVs across charging infrastructure, purchase incentives, consumer sentiment, and EV availability. It identified the hurdles, opportunities and pathways to accelerate transition.
Social Mobility Mentor and Volunteer
I am a passionate supporter of social mobility and genuinely believe that businesses are better and more successful with a socially diverse workforce. I am an EY Foundation Volunteer, a Marketing Ambassador for the 93% Club, a Brixton Finishing School Mentor, and I plan to do more.
