What I offer
Growth Acceleration for early- to late-stage ventures
I accelerate growth operations in scale-ups, taking teams to the next level to deliver measurable impacts
on business metrics.
As a sounding board or outright fractional operator, I support strategic planning, help optimize growth/marketing capabilities, and coach leaders towards delivery.
Learn moreExperiences
Google: Consumer & Business Marketing in EMEA & APAC
Most recently: Regional Head of Marketing (Southeast Asia), based in Singapore.
Previously:
> Head of Marketing, Google Cloud & WorkSpace (EMEA), London
> Head of Product Marketing for Advertiser Solutions (EMEA), London
> Head of B2B Marketing (UK), London
> Head of B2B Marketing (FR), Paris
Uber: Chief Marketing Officer, Asia-Pacific (exIndia)
Developed and executed Uber's marketing strategy for Ridesharing & Eats across Asia-Pacific.
> 10x growth in new Rides/Eats user acquisitions
> 50% decrease in Driver acquisition costs
> 20% lift in Rider retention
> Lifted brand metrics to parity vs. archrival Grab
> Grew team from 2 to 200
Twitter/X: Senior Director, Growth & Product & International Marketing
Led B2C and B2B growth & product marketing globally, and consumer marketing in EMEA and APAC.
> x2 Monetizable DAU growth rate to 20%
> Led high-impact B2B programs: CES, Enterprise events, Ads site revamp, FlightSchool
> Lifted user perception through first-ever user safety education campaign.
PayPal: Vice-President, Growth Lab
Built an agile multidisciplinary engine to drive sustainable Consumer & Merchant growth
> Achieved record user growth while decreasing OPEX by 24% and rising ROI by 50%
> Rationalized media & incentive spend
> Launched CDP, lifecycle journeys, orchestration
> Restructured global team of 100 FTEs
Scaling Early-stage ventures to Unicorn status
> Member of the core leadership team that grew Unstoppable Domains from $50M to $1Bn valuation
> Built a growth engine that contributed 30% of all Paying Users at CoinTracker
> Advisor to the Global VP Marketing at FinTech Chipper Cash, ''Africa's most valuable startup''
Experienced Non-Executive Director, CXO Advisor and Fractional CMO
Relationships include:
> AdVeritas, Alludo, Medallia and nReach.io (SaaS/martech)
> Binance, ChipperCash, MoonTax, Uniswap, XBTO (crypto/fintech)
> InDrive (mobility)
> Orchid Creation (brand agency)
