Richard Leader

Lingfield, United Kingdom

With over 20 years marketing experience, I help businesses identify and fix barriers to growth.
A fractional CMO gives you all that experience but at a fraction of the cost.

I am a highly experienced senior leader, driven by results. From start-up to scale-up to FTSE businesses and multinationals, I have brought my customer-centric and data-driven approach to help a wide range of brands build the foundations for high growth.

What I offer

Fractional CMO services

I'll work with you and your incumbent marketing team for a few days a month to deliver the marketing strategy for growth. I'll coach and mentor your team, set OKRs and KPIs and ensure that they deliver the results your business deserves.
Ideally, I look to engage for the long term.

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Marketing Mentorship

I'd highly recommend coaching and mentorship for junior marketing teams and for first-time marketing managers and leaders.
We'll work on structured action-oriented coaching sessions on a monthly basis.

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Experiences

Head of Growth - Switchd / MakeMyHouseGreen

Established MakeMyHouseGreen brand, grew & led the sales team, managed partnership
development & relationships (including Nationwide, Santander & Wickes) as we
grew solar & battery installations from 0 to £10m annualised revenues in 18 months.
Continued to grow subscription business Switchd

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Roles (/)

i.e. Marketing director
i.e. Mentor
Head Of Growth
CMO
Marketing Director
Head Of Marketing
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Industries (/)

i.e. Tech
i.e. Education
Fintech
Green tech
Telecommunications
Publishing
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Regions

Europe,
Africa,
Middle East,
North America (east coast),
Caribbean
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Skills (/)

i.e. Research
i.e. Branding
Acquisition Marketing
Customer Retention
Leadership
Digital Marketing Strategy
Brand & Business Growth expert
B2B Marketing
B2C Marketing
B2B2C
3rd Party Partnerships
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Keywords (/)

i.e. Digital nomad
i.e. Ex-Google
Culture
Business Growth Expert
leadership
Marketing Strategy
Builder of High Performing Teams
Communication
radio host
marketing manager
...show more
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What I offer

Fractional CMO services

Marketing Mentorship

Experiences

Head of Growth - Switchd / MakeMyHouseGreen