What I offer
Learn more
Board Advisory
Currently Board advisor to 6 start-ups and scale-ups - in industries: AI, marketplace SaaS, eCommerce, Social Media, Mental Health & Wellness.
Offer up to 2 days a month of operational advice.
Consulting
Consulting in: go to market, organisational strategy, branding, pricing, marketing, product development and marketing, messaging & content, advertising channels optimisation, sales funnel optimisation.
Fractional CCO / CMO
Specifically helping with go to market strategic planning and overseeing execution for B2B & B2C brands.
Up to 1 day per week for a 3 month period.
Experiences
CCO, VP Growth & Head of Marketing at Rated People
Led Product, Marketing & Sales, focusing on TTL, PR, Social, Content, B2B marketing, CRM, Sales and BDM. Managing an annual marketing budget of c.5M, reduced YoY to support improvement in gross profit margin from 53% to c.70% - keys to this were growing owned/earned acquisition channels.
Marketing Principal, Global Benchmarking at Amazon
Led the strategy development of Amazon’s global digital marketing and social media presence. Deep-dived on social commerce and social shopping / selling, short-form video advertising & shoppable content . Set a global live tracker for all of Amazon’s socials.
Marketing Insights Lead at META APAC
Led regional Facebook IQ insights practice and research briefs, integrating insights into Facebook, Instagram and WhatsApp global and regional marketing campaigns as well as developing and scaling our self-serving insights tools.
Events Lead, Women@ Amazon UK (ERG DEI role)
Ideated, pitched, organised and delivered Amazon UK’s 1st ever customer-facing International Women’s Day (IWD) Festival. Campaign generated c.300M onsite impressions, reached 24.3M unique customers, drove 31M offsite impressions and reached 17.8M people on socials.
Founder & Lobbyist at #UP2DEGREES, environmental movement
Developed the #up2degrees campaign on a $0-budget and successfully lobbied the government to increase the mandatory set temperature up 2degC - being implemented to 80% of non-residential buildings by 2020.
Strategy & Business Development Director SEA at FutureBrand (IPG)
Drove regional business development, maintaining a rolling ~S$4M pipeline, converting S$8.5M+ over 2 years. Led brand & innovation strategy for Bhutan Tourism, Lendlease, Unilever, Nestle R&D, the British Council.
Awarded Top 20 Women to Watch in Marketing by Campaign Asia
