Want to chat? https://calendly.com/sandra-vickery
What I offer
Mentor & Consultant
I help founders refine their value proposition ahead of incubators, accelerators and pitching by supporting their service & product design & validation.
• Idea Development & Exploration
• MVP Prototyping
• User Research & Testing
• Product Market Fit
• Pitch review
Learn more
Product Market Fit Evaluation
It helps to have another person be a sounding board or bring your idea to life. From start-up incubation ideas to newly launched propositions in established companies- I can help to unlock and visually articulate those great ideas in your head to get more traction and take others on your journey.
Growth Hacking & Digital Optimisation
I use creative strategies to help optimise a business by improving prospecting, increasing conversion, ensuring retention as well as the win-back of customers.
• Conversion Rate Optimisation
• Service Design
• Facilitate Design Sprints
• User Research and Product/Service Testing
Design Guidance (Graphic, Digital, Product & Service Design)
Design is a differentiator many businesses overlook. A great user experience can add intrinsic value and set you apart from competitors.
• Product Design (including UX & UI)
• Graphic & Digital Branding
• Illustration, Creative Concepts & Advertising
• Go to Market Campaign
Interim or Fractional Chief Product / Design Officer
Need help supporting or growing a design or product team? I can help with Design and Product leadership, from early stage through to scaling companies.
Experiences
♡ Mentor
I enjoy supporting those on their entrepreneurial journey and for the past 10 years I've mentored those ranging from designers, under-privileged youth pursuing business ambitions, early stage entrepreneurs, UK SME's during the pandemic via Digital Boost and through the NZ Business Women's Network.
♣ Business idea evaluation
Anthony had a small amount of investment and a big idea to be a changemaker taking digital healthcare to an African Nation. Unlike a traditional business plan we used the Business Model Canvas, allowing us to focus on how parts of his model would connect to create a holistic value driven offering.
♤ Customer Segmentation Opportunities
Analysing a large customer base across multiple data points revealed a way of identifying specific needs and opportunities of newly identified customers. We could then understand how to identify, reach, keep them engaged and retained across the digital experience. [London Stock Exchange]
♦ Digital Transformation
I grew a team from 5 to 40 designers to support the creation of new digital services for B2B customers including SME, Wholesale, government and corporate. This enabled self serve across various digital touch-points, reducing calls, resolution wait times and automating purchase and fulfilment. [BT]
♞ Start-up Market Pivot
Responsive student and admin web app for events and activities promotion & management. Drove the E2E offering, prototype and associated experience. Eventually taking the business through a pivot after user research revealed a competitor that had an unmatchable advantage. [The Student Social Club]
⚡ Creative thinker & doer
I love to innovate, problem solve and am a hands on creator. You'll find me tinkering with things, making, baking, creating new products, designing something to fix a problem or sketching a solution. I'm in my happy place creating stuff that solves a problem.
