Shaping strategies, bringing ideas to life, and evolving the customer experience.
What I offer
Fractional / In-House Leadership for Experience-Led Businesses
Known as 'the wingwoman founders never knew they needed', I’m particularly interested in fractional or in-house roles within experience-led, founder-run organisations — where I can bring strategic thinking, operational ease, and high standards to the day-to-day.
Learn more
Business Strategy & Experiential Brand Development
I help small-format, founder-led businesses turn vision into viable, well-executed strategy.
My work bridges brand, high-touch customer experience, and operations — ensuring ideas don’t just sound good, but work brilliantly in the real world.
Small Business Mentoring & Strategic Advisory
I work as a strategic sounding board and trusted advisor — helping business owners untangle ideas, make confident decisions, and move forward with focus and momentum.
Experiences
Founder & Director — Experiential Retail Business
· Founded and ran a luxury, service-led retail business for over a decade
· Led all aspects of strategy, operations, customer experience, and growth
· Built a reputation for high-touch, transformational customer experiences
· Honoured with awards and press for innovations in customer experience
Experiential Retail Transformation & Growth
· Transformed a traditional retail model into exclusive, by-appointment experience
· Increased avg. transaction value by 14% through experiential selling
· Curated end-to-end customer journeys focused on conversion and loyalty
· Led exclusive activations delivering 42% over target sales
Business Strategy Consulting — Founder-Led Brands
· Worked with founder-led businesses to clarify strategy, positioning, and priorities
· Delivered short-form, high-impact strategy focused on quick wins and momentum
· Supported businesses through transition, growth, and reinvention
· Acted as a strategic sounding board during periods of change
Quantum Leap Trip — Strategic Reset & Reinvention
· Embarked on a 5-month Quantum-Leap Tour of Australia
· Immersed myself in a new living experience, actively building relationships and completing an advanced leadership development programme.
· Recalibrated career direction toward portfolio work, advisory roles, and experience-led organisations
