What I offer
Extensive B2B Tech Expertise
Leveraging my experience in SaaS, Mid-Market, and Enterprise segments I utilise marketing as a key lever to build data-driven, audience-centric integrated marketing strategies that accelerate customer acquisition, pipeline generation, and revenue growth.
Learn more
Business Transformation Leader
Adept at managing change using adaptable and resilient working practices. Utilises existing processes combined with AI powered tools to improve operational efficiency and secure internal stakeholder buy-in ensuring that successful implementations will deliver shared outcomes across the business
Brand Evolution
By meeting brands where they are, I work with technology businesses to understand, evolve and strengthen the brand strategy. The result is consistent, relevant, comprehensive and differentiated brands that drive positive behavioural change and business outcomes.
Leadership Partner
Working with C-Suite peers I work cross-functionally to establish shared vision and common goals which drive integrated performance-led marketing strategies in alignment with KPI management and P&L accountability and ownership.
Experiences
Exec marketing leadership
CMO at Forterro, a PE-backed ERP provider in the mid and enterprise market. Led board-approved strategy to transform marketing into a centre of excellence to scale and contribute to profitable growth. Exec advisory roles at Infor and HPE championing marketing as a growth driver
Marketing Director & Consultant
Extensive range of senior marketing experience with publicly traded technology companies including Telefonica, Symantec, HPE, Infor and PE backed businesses. I direct and drive measurable campaign strategy to achieve commercial success as an in-house marketing leader and as an external consultant.
Brand Leadership
Utilising brand as a key driver throughout marketing delivery to achieve customer acquisition and retention goals. Led rebrands at Infor and Forterro to consolidate product offerings and unify companies following M&A activity.
Mental Health Champion
Advocate for mental well-being, believing that people bring their best selves to work when they are mentally (and physically) fit. Mental Health First Aider and champion for employee support during challenging times as both a colleague and as a leader.
