What I offer
Fractional Sales Leadership
Provide fractional sales leadership to build scalable sales teams, set commercial targets, manage pipelines, and drive revenue growth. Work closely with founders, boards and investors to strengthen execution and commercial discipline.
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Go-To-Market Strategy
Design go-to-market plans covering channel strategy, pricing, customer segmentation, market positioning, launch execution and resource planning. Help businesses enter new markets or refocus underperforming commercial operations.
Reseller & Distributor Development
Build and optimise reseller, distributor and partner networks. Identify, negotiate, contract and manage partners, ensuring alignment to brand, pricing, service standards and long-term growth goals across UK, Europe and global markets.
International Expansion
Plan and deliver international expansion strategies. Identify target markets, adapt commercial models, secure partners, develop pricing, and manage entry processes across Europe, Nordics, Benelux, and wider global markets.
Commercial Operations Optimisation
Review and optimise pricing, margin management, forecasting, CRM systems, commercial processes and sales infrastructure to improve efficiency, profitability and scalability at every stage of growth.
Board & Investor Support
Support founders, boards and investors with commercial due diligence, growth planning, investor presentations, operational reviews and strategic advisory during fundraising or key business transitions.
Experiences
Aesthetics Commercial Transformation
Led commercial restructure of £50m aesthetics business. Delivered double-digit revenue & profit growth, built distributor model, restructured sales teams, implemented CRM, and improved customer segmentation for sustainable scale.
FMCG Retail Expansion
Secured major UK listings with Tesco, Asda, Poundland, B&M, DFS, SCS & John Lewis. Built channel strategies, renegotiated terms, improved pricing & margin, and developed scalable commercial models for long-term sales growth.
International Market Entry
Developed and delivered European & international expansion strategies, securing growth in Germany, France, Nordics, Benelux, Russia & South Korea. Negotiated distributor partnerships and adapted models for each local market.
Fractional Sales Leadership
Supported founders as fractional sales lead, developing go-to-market plans, pricing models, sales team structures, and investor materials. Helped build commercial frameworks that drive scalable, margin-positive growth.
