What I offer
Developing marketing strategy
I can help businesses create a data-driven marketing strategy covering key market trends and challenges, product value proposition, business model and the best fit marketing channels. I've worked with businesses to translate strategy into clear OKRs and a co-ordinated set of actions.
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Value proposition and pricing
Pricing is often overlooked as a growth lever. I can run a pricing discovery process to establish the optimum pricing plans, metrics and policies to grow revenue. A key part of the process is talking to customers to identify why they value your product.
Market research and thought leadership
Having a clear point of view of the market can really help differentiate your business. I can run market research to identify the challenges your customers are facing and develop thought leadership to generate demand and support the sales process.
Go to market strategy
Many product fail because not enough effort goes into the GTM strategy. I can help businesses better plan and implement their product marketing and co-ordinate the numerous parts of a successful product launch.
B2B digital marketing
I've worked across all B2B marketing disciplines so I can advise businesses on how best to organise their marketing teams, create a measurable marketing funnel and deploy the right digital and offline marketing channels. Covers lead/demand generation, ABM and customer communications.
Experiences
Financial Times
I joined the FT just after the financial crisis and helped to rapidly grow its B2B subscription business. I built and led marketing and customer success and deployed a data-driven growth strategy, including expansion into Europe, the US and Asia.
