Simon Cook
London, United Kingdom
Founder and operator with experience raising venture capital, scaling consumer products, leading teams, and navigating real-world market turbulence.
Co-founded Apex, a connected fitness platform delivering live and on-demand cycling classes into thousands of homes across the UK.
Raised over £6 million across multiple rounds
Built and scaled a national customer base
Led a 30+ person team at peak
Pivoted the business through major market shifts
Co-founded Apex, a connected fitness platform delivering live and on-demand cycling classes into thousands of homes across the UK.
Raised over £6 million across multiple rounds
Built and scaled a national customer base
Led a 30+ person team at peak
Pivoted the business through major market shifts