What I offer
Fractional marketing leader for early-stage companies
I help startups develop a marketing program aligned to the company's goals, supervise execution, and drive growth experimentation. I collaborate with the executive team to define market positioning, GTM strategy, budgets, etc. while providing mentorship to junior marketers and managing vendors.
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Startup go-to-market strategy
I help young companies define their target audience and value proposition, and map their ideal prospect journey along the demand generation, conversion, and adoption funnel. This strategic exercise aligns Product and Sales teams, highlights priority marketing channels, and identifies relevant KPIs.
Brand & product positioning
I think of positioning as the intersection between what the audience needs, who the company wants to be, and what the competition offers. I help brands understand what makes them unique and relevant, and create practical messaging guidelines to implement across touchpoints.
Voice of Customer program design
Customer feedback is an incredibly powerful resource to inform product development, targeting & pricing, and revenue retention efforts. I set up an efficient process to collect and analyze feedback across the customer lifecycle.
Experiences
Founding team experience
What an amazing ride. I was the only non-tech member of a 5-person, pre-seed team. We built a SaaS project management tool for remote teams. I led all things GTM, developing our messaging, website, collateral, setting up demand gen across email, content, and community, and owning customer relations.
Launched payment platform from ground zero to 10M transactions
I led GTM efforts to launch Fivestars Pay, a payment platform with an integrated loyalty program for small businesses. Positioning, pricing, product roadmap, sales training, onboarding experience... I led an amazing cross-functional team to reach 10M+ card transactions processed.
Property insurance that helps you improve your home health
I led marketing for Hippo's innovation group, an insuretech helping owners avoid claims before they happen. We created a mobile app to analyze your home health and provide personalized maintenance recommendations, education, and access to pro services. Customers loved it (4.9 on App Store)!
