Sophie Barfod
Amsterdam, Netherlands
Sophie Barfod is the founder and CEO of SOFI. Committed to moral ambition, she is democratising the art world, representing 70 artists across five continents. With strategy experience from consultancy and commercial expertise from HEINEKEN and founding SOFI, she excels in management strategy, market and consumer insights and branding analysis. Sophie loves the process of transforming analytical insights into strategic brand direction.