What I offer
Strategic Finance
I bridge the gap between strategy, finance, and operations to help businesses scale efficiently and achieve sustainable growth. With experience in global corporations, scaling high-growth tech companies, and founding a startup, I bring a unique perspective to problem-solving and decision-making.
Learn more
Operations Director (with a finance background)
OKRs & performance frameworks for sustainable growth, foster collaboration & alignment.
Chief of Staff (Finance)
Aligning sales, marketing, & customer success. Optimizing the data strategy, overseeing RevOps and providing data-driven insights.
Experiences
Founding CEO, SaaS start-up
- Successfully launched innovative SaaS HR Tech employee engagement start-up,
- Raised £500K (angels) and secured entreprised clients like Accenture
- Drove growth and initial success with user feedback and data-driven strategies
- Signed £250K of entreprise clients
- GTM, EQ and relationships
Head of Finance and Operations, SaaS / marketplace scale-up
- Drove £10M+ revenue growth
- GM: +600 bps
- OKRs framework
- Optimisation (processes) and automation
- Change management
- Built custom BI tools for data-driven ops
- Financial data issuance: -10 days
- Led cross-functional teams to success
- Trust: younger member of the leadership team
Senior Commercial Finance Manager, SaaS / marketplace scale-up
- Gained trust: right hand of the Sales Director,
- Reviewed sales pipeline, approach to RFPs: wins: Etihad Airways and Commonwealth Bank of Australia (+£5m)
- Successfully cross-sold an extended deal to an existing client (confidential, +£500K)
- Promoted twice in 18 months
Fast-Track Programme, Sales and Finance, Unilever (Paris and London)
- Mentored by Global CFO
- Built finance, sales, strategy, operations foudational skills
- Top performer, Sales and Finance in Paris, sent to Global HQ as a reward
- Led key strategic projects, France and Global
- Managed P&Ls: £60m and £900m
- Finance partner for Global Category Board
Adventurous Spirit: Hiking, Healthy Living, and Giving Back
- Passionate about healthy food, workout, outdoors, and hiking
- Climbed Ben Nevis in July 2022 with friends to support the Rudy A Menon Foundation
- The Foundation funds research for Gliomatosis Cerebri, a rare and fatal brain cancer affecting children and young adults
Multicultural Mindset: Embracing Diversity and Fostering Connections
- Moroccan-born, studied in France & Australia
- Worked in Belgium, Netherlands, France, UK
- Multicultural household
- Adaptable, open-minded, unique perspective
- Thrives in diverse teams, builds strong relationships
- Multicultural mindset fosters growth & connections
