What I offer
Brand & Marketing Leadership
> Brand strategy & positioning
> Market research & customer insights
> Competitive analysis & market opportunity
> Brand governance & guidelines
> Brand portfolio strategy
Learn more
Go-to-marketing (GTM) Strategy & Campaigns
I help brands create robust GTM strategies by defining target audiences, refining product positioning, and outlining sales and marketing channels, ensuring successful product launches and market penetration.
Brand Relaunch/ Repositioning
For brands looking to refresh their image, I lead initiatives to redefine brand positioning, develop new messaging, and ensure consistency across all channels, making the brand relevant to new audiences.
Customer Journey Mapping
By identifying key touch points, I assist brands in mapping the customer journey, optimising the user experience, and ensuring a seamless flow from awareness to conversion, leading to improved customer engagement and loyalty.
Marketing Ecosystem Optimisation
I help brands streamline their marketing ecosystems by auditing existing tools, processes, and platforms to ensure seamless integration, efficient workflows, and improved collaboration across teams, resulting in enhanced productivity and more effective campaign execution.
Growth Strategy
> Growth marketing strategy
> Market expansion opportunities
> Product marketing strategy
> Acquisition & retention strategies
> Go-to-market strategies
Digital Transformation
> Digital marketing innovation
> Marketing technology strategy
> Marketing automation initiatives
> Data-driven marketing evolution
> Digital customer experience
Revenue Leadership
> Sales strategy & enablement
> Help driving sales pipeline
> Pricing strategy development
> Customer lifecycle optimisation
> Marketing ROI optimisation
Experiences
33% Revenue Growth | D2C, Health & Wellness
The Raw Divas website failed to convert web traffic to customers. I implemented a strategic, keyword-rich content strategy & plan designed to engage and educate the audience.
This generated 600% increase in monthly web traffic, 20K subscriber growth and a 33% increase in product launch revenue.
Growth Strategy + Digital Transformation | Healthcare, HealthTech
Delivered £100m impact growth strategy, website strategy, and new brand identity.
Delivered growth marketing implementation plan to reduce churn, & optimise retention & referral.
Delivered operational & platform strategy, managing agency partners for brand & digital projects.
Product Launch, GTM Campaign | B2B Enterprise, Biotech
Led the GTM campaign for B2B product launch (digital marketing, PR & EXPOWEST trade show activity), generating press coverage across 17 FoodTech sites & 9 qualified enterprise leads in 8 weeks.
Delivered growth strategy workshop to drive category innovation and strategic decision making.
Crisis Communications | CommBank Australia
Australias #1 bank wanted to promote their their free financial literacy program in public schools.
Partnered with Mamamia to developed Money Matters educational video series for mothers, by mothers.
It was the highest performing campaign on the platform ever, lifting all core brand metrics.
