What I offer
Community and Membership Building and Advocacy
I have worked as a CMO in the past but have recently specialised in supporting organisations with membership and community growth and retention strategies. Developing engaging propositions and member engagement channels and activities to drive referrals and organic growth.
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CMO - B2B and B2C
I have supported organisations of all sizes in their Marketing Strategy development and hands on camapign implementation. In additiona robust measurement and tracking background proving ROI for organisations
Experiences
Membership Growth
Grown the membership of the trade association I currently work with from 35 - 160+ in 2 years. Member and prospect research, value proposition development and implementation and ongoing engagement strategy to boost member retention
Global Connections
Pioneered and delivered the HSBC Global Connections campaign and oversaw the delivery of 20+ global events to bring together 100+ trade partners from 60+ countries in a host destination.
