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What I offer

Clinics to increase confidence in the value of transformation

Clinics to increase confidence in the value of transformation

The Transformation Guild helps organizations navigate the most critical—and often most fragile—phases of transformation. Whether an initiative is just beginning or veering off course, our role is to help business leaders find clarity, regain momentum, and move forward with confidence.

Research to start (or salvage) transformation

Research to start (or salvage) transformation

The Four Currents Framework examines transformation at the most elemental level: People, money, and time

These are the entry points to evaluate gaps in confidence & alignment in transformation initiatives that are starting...or stalled.

Click "Learn More" to sign up for our quarterly reports.

Improved electrical energy quality

Improved electrical energy quality

MPTS is a dynamic real-time electrical power management technology.

It addresses a range of capabilities including power conditioning, management and reporting, voltage stabilizing, surge arresting, harmonic filtration, power factor correction and a renewable energy source.

Experiences

Digital Manager, UPS

Digital Manager, UPS

Following the cooling of the Earth (from a digital perspective, circa 1995), my career pivoted from a traditional "ad guy" making to digital leading online advertising for UPS.

While there I led the company in several ground breaking investments. The link below leads to just one. (Sub req'd.)

VP eCommerce, ING

VP eCommerce, ING

Not a great fit, but still managed to be involved with (and lead) some cool work.

I initiated the company's involvement in industry defining research into the effectiveness of online advertising investments and was involved with arguably among the 1st "branded content" plays with AOL/TW in 2003.

Mobile & Search, The Coca-Cola Company

Mobile & Search, The Coca-Cola Company

To the degree I'm known at all, it's for my mobile work at The Coca-Cola Company.

I didn't teach the world to sing, but I did help marketers around the world "use the phone in one hand to put a Coke in the other".

It was interesting, exciting, and some enduring value was created.

Deer in headlights

Deer in headlights

Sometime you get lucky.

There will be few people seeing who will know the name Jerry Della Femina.

Even fewer will have had the privilege of working at his agency, Della Femina Travisano & Partners.

I was one of those few, those happy few, who worked in advertising when it was too much fun.

Relevant Ventures, LLC, Founder

Relevant Ventures, LLC, Founder

This is the vehicle for straight-up consulting work.

Wearing this hat, I provide fractional/interim support to C-Suite executives.

I currently fully engaged with this portion of my portfolio.

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Roles (/)
  • i.e. Marketing director
  • i.e. Mentor
  • Digital Transformation Consultant
  • Marketing Director
  • Advertising VP (Advertising Vice President)
  • Transformation Strategist
  • Digital Marketing Strategist
  •  ...show more
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Industries (/)
  • i.e. Tech
  • i.e. Education
  • Financial services
  • Transport and logistics
  • CPG, FMCG
  • Branding & advertising
  • Wholesale building materials
  • Sports marketing
  •  ...show more
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Career experience

31+ years

Regions
  • Europe, 
  • North America (east coast), 
  • North America (west coast), 
  • Central & South America, 
  • Central & South Asia
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Skills (/)
  • i.e. Research
  • i.e. Branding
  • Research
  • Change, Transformation & Strategy
  • Speaker, facilitator, collaborator
  • Digital Marketing Strategy
  •  ...show more
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